Weekender: Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

Signup | Forward Weekender Feb.​ 4,​ 2023 | A roundup of this week’s most read stories

TRENDLINE The Latest Marketing Trends in CPGs With poor online experiences becoming deal breakers for consumers, the need for better e-commerce strategies is stronger than ever. Learn how to navigate the growth of retail media networks in this Trendline.   Column Campaign Trail: Neutrogena lathers up reality TV parody on TikTok Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House." ChatGPT might change advertising — but it won't revolutionize it Even though it's unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers. PepsiCo's new Starry brand named official soft drink of NBA, WNBA The lemon-lime offering targeted at Gen Z aims to bring a "fresh perspective" as Mtn Dew steps back from events like the NBA All-Star weekend.  Busch Light enlists Sarah McLachlan for Super Bowl LVII The beer brand's game day commercial will revive the singer's ASPCA anthem, "Angel," as part of a playful miscommunication about outdoor survival tips. Molson Coors and DraftKings turn Super Bowl ad into betting opportunity The high-stakes tie-up challenges consumers to bet on various aspects of the brewer's big game spot for the chance to win a portion of a $500,000 prize.  4A's, ANA condemn IAB's 'acerbic tone' in sign of data-privacy rift The trade groups shared a joint statement criticizing recent comments from IAB CEO David Cohen that described parties like Apple as "extremist." Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Has TV ad measurement's day of reckoning finally arrived? Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly. Featured Resources Sponsored Content by StackAdapt Programmatic Must-Reads [Free Course] The Basics of Programmatic Advertising [eBook] Building a Digital Strategy for Generational Marketing [Free Certification] Native Advertising Channel Certification From Our Library Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Trendline The latest digital and innovation trends in retail Supported by iAdvize Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC Trendline Inside the mobile trends shaping retail Supported by FullStory View all resources Best of What We're Reading CNBC Amazon’s advertising business grew 19%, while Google and Meta both deal with slowdowns Ad Age How QR Codes Could Flood Super Bowl 2023 Marketing The Wall Street Journal Elon Musk’s Twitter Tries Super Bowl ‘Fire Sale’ to Win Back Advertisers Bloomberg Google Job Cuts Hit Veterans of DoubleClick Ad Tech Business The Wall Street Journal FTC Loses Antitrust Challenge to Facebook Parent Meta Digiday How EA plans to compete with Fortnite and Roblox in the metaverse Suggest a story we should read Upcoming Event 16 FEB Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Presented by studioID and Plante Moran Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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