Feb. 7 - Wendy’s first to test new shoppable TV tech | Klarna channels Y2K with Paris Hilton

Klarna jumps back to Y2K with help from Paris Hilton; ZipRecruiter partners with Ant-Man to showcase job-seeking tech; Publicis Groupe’s data and tech bets pay off with strong growth; Ad blitz: Tracking every marketing play for Super Bowl LVII View online | Signup | Forward

Daily Dive Feb.​ 7,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside the Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Explore the new ways brands are experimenting to engage online consumers in this Trendline.   Wendy’s first to test Roku, DoorDash deal around shoppable TV ads The first-of-its-kind partnership lets DoorDash merchants place click-to-order offers within Roku ads that they can attribute, target and measure. Klarna jumps back to Y2K with help from Paris Hilton A campaign developed with Hilton’s 11:11 Media reinvents her “That’s hot” catchphrase and references trends from the era, like the velour tracksuit.   ZipRecruiter partners with Ant-Man to showcase job-seeking tech The Marvel Studios tie-up spotlights the employment platform’s 1-Click Apply feature and is timed to the release of “Ant-Man and The Wasp: Quantumania.” Sponsored Content by Stacked Marketer The go-to resources every marketer needs Check out the top newsletters marketers are reading to stay ahead in their industry. Subscribe to The Marketer's Ultimate Newsletter Bundle and enter for a chance to win a $1,000 Amazon gift card. Enter to win today Publicis Groupe’s data and tech bets pay off with strong growth “Booming” areas like CTV and retail media dovetail with the holding company’s data personalization and media services, according to its CEO.  Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Netflix and General Motors are among the latest brands to unveil their big game ads, joined by Pringles, PopCorners, Downy, Rakuten and Booking.com. Read more news Prioritizing Design in the Development Process Creating a successful application goes hand in hand with a good user experience. As such, design is integral to the development process. Learn the best process for achieving the desired product in this webinar. Learn More From Our Library Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Trendline Inside the changing data landscape in marketing Supported by Arm Treasure Data Trendline The Future of Online Marketplaces Supported by Trulioo View all resources What We’re Reading CNBC Google Bard A.I. announced in response to ChatGPT MediaPost Hershey Will Up Ad Spending On Strong Sales Of Chocolates, Salty Snacks Variety Penske Media Acquires Stake in Vox Media, Becomes Its Largest Shareholder The Wall Street Journal Meta to Revamp Horizon Metaverse App, Plans to Open for Teen Use as Soon as March Suggest a story we should read Upcoming Event 16 FEB Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Presented by studioID and Plante Moran Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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