Feb. 17 - P&G says AI is improving ad efficiency | Alcohol’s lackluster Super Bowl performance

A new era for alcohol advertising gets a slow start; Campaign Trail: ESPN revives iconic ‘This Is SportsCenter’ spots; Olay offers Galentine Hotline for the brokenhearted; How social media marketing for Super Bowl LVII performed against traditional ads View online | Signup | Forward

Daily Dive Feb.​ 17,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Boost Loyalty with Conversational Marketing Discover how conversational marketing campaigns can deliver personalized messages with real-time responses and build loyalty and trust with your customers in this new playbook.   Note from the editor Marketing Dive will not publish a newsletter on Monday, Feb. 20, in recognition of Presidents Day. We'll be back in your inbox on Tuesday, Feb. 21. As you head into the long weekend, find out what NBCUniversal’s ‘nerd Coachella’ means for advertisers, and — if you haven't had a chance — dig into the lessons learned from this year's Super Bowl ads. As always, thanks for reading. Chris Kelly Reporter, Marketing Dive Email P&G’s Pritchard says AI, algorithms are improving ad effectiveness With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever. Deep Dive A new era for alcohol advertising gets a slow start AB InBev ended its 33-year hold on alcohol advertising for Super Bowl LVII, inviting new entrants like Crown Royal and Rémy Martin to capitalize on the hype. Column Campaign Trail: ESPN revives iconic ‘This Is SportsCenter’ spots Creative talent at new agency partner Arts & Letters worked on the campaign during its Wieden+Kennedy days. Olay offers Galentine Hotline for the brokenhearted Working with a popular TikTok influencer, the effort uses text messaging to offer advice on relationships, being single and overcoming breakups. Exclusive How social media marketing for Super Bowl LVII performed against traditional ads The hashtag #SuperBowlLVII on TikTok collected 225 million views, more than double the game’s TV viewership, according to new findings from Captiv8. Read more news From Our Library Webinar - on demand The True Cost of Deploying DXP Custom content for EX Squared Trendline The latest digital and innovation trends in retail Supported by iAdvize Webinar - on demand Brands, Take Note: Consider Design Up Front or Pay Later Custom content for EX Squared Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC Trendline Inside the mobile trends shaping retail Supported by FullStory View all resources What We’re Reading The Wall Street Journal YouTube CEO Susan Wojcicki Is Stepping Down After Nearly a Decade in the Role Digiday The Trade Desk’s bumper quarter has some important caveats Politico Twitter becomes first major social platform to allow weed ads Suggest a story we should read Upcoming Event 21 FEB Webinar | 2 p.m. ET How Historical Traffic Data can Lead to ROI for Retailers Presented by studioID and Korem Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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