Feb. 8 - Pepsi satirizes Super Bowl celeb endorsements | Omnicom flirts with AI to streamline efficiency

Omnicom eyes AI as means to eliminate mundane agency work; Danny DeVito dreams up big game commercial for Jersey Mike’s; Ad blitz: Tracking every marketing play for Super Bowl LVII; Publicis Groupe’s data and tech bets pay off with strong growth View online | Signup | Forward

Daily Dive Feb.​ 8,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside the Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Explore the new ways brands are experimenting to engage online consumers in this Trendline.   Pepsi breaks fourth wall in Super Bowl ads satirizing celeb endorsements Spots starring Ben Stiller and Steve Martin riff on the night’s typically star-studded commercials to encourage people to try the new Pepsi Zero Sugar. Omnicom eyes AI as means to eliminate mundane agency work Reporting strong Q4 results, the group also pointed to deals like Kroger-Albertsons as a sign retail media and commerce will stay in the spotlight.  Danny DeVito dreams up big game commercial for Jersey Mike’s The QSR chain describes what its big game commercial would look like — despite not running one this year. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Google and Pepsi are the latest to unveil game day ads, and Dunkin’ teases its first-ever Super Bowl ad that might feature rumored superfan Ben Affleck. Publicis Groupe’s data and tech bets pay off with strong growth “Booming” areas like CTV and retail media dovetail with the holding company’s data personalization and media services, according to its CEO.  Sponsored Content by Industry Dive Content Marketing Predictions for 2023 Uncover what trends, methods, and motifs content marketing experts foresee for 2023 — and how you can navigate them. View 2023 Predictions Read more news Prioritizing Design in the Development Process Creating a successful application goes hand in hand with a good user experience. As such, design is integral to the development process. Learn the best process for achieving the desired product in this webinar. Learn More From Our Library Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Trendline Inside the changing data landscape in marketing Supported by Arm Treasure Data Trendline The Future of Online Marketplaces Supported by Trulioo View all resources What We’re Reading Politico Biden calls for ban of online ads targeting children The Drum TikTok Rolls Out Data-based Targeting Tools For Brands. Here’s What You Need To Know Digiday Brands stay silent on Tyre Nichols killing as marketers signal it as an industry backslide The Wall Street Journal Warner Bros. Discovery to Keep Discovery+, in Strategy Shift Suggest a story we should read Upcoming Event 16 FEB Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Presented by studioID and Plante Moran Company Announcements Press releases from companies in your industry. North America Podcast Listeners Drive Action for Advertisers, Acast Research Finds Press release from Acast Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip