Feb. 21 - How Molson Coors tackles football’s cost, clutter | Do podcasts still have advertising potential?

What a podcasting industry slowdown means for advertisers; Patrón Tequila serves AI-generated cocktails for National Margarita Day; Campaign Trail: ESPN revives iconic ‘This Is SportsCenter’ spots; A new era for alcohol advertising gets a slow start View online | Signup | Forward

Daily Dive Feb.​ 21,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside the Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Learn how brands are experimenting with ways to engage online consumers to address these challenges in this Trendline.   How Molson Coors tackles the cost and clutter of football marketing Heavy activity around DraftKings and podcasts like Barstool Sports’ “Pardon My Take” have helped the beer marketer connect with young fans of the sport. What a podcasting industry slowdown means for advertisers Podcasts still represent a viable space for advertisers despite layoffs, budget cuts and fewer acquisitions by major players in the arena. Patrón Tequila serves AI-generated cocktails for National Margarita Day Consumers can share their margarita creation on Instagram or Twitter for the chance to win two tickets to a Becky G concert. Sponsored Content by Marketing Dive’s studioID How Chipotle engages customers with mobile marketing Even when a brand can get a hold of valuable consumer insights, acting on the data is a complex and time-consuming task. Learn how Chipotle’s approach capitalizes on SMS and “in the moment” marketing in this e-Book. Column Campaign Trail: ESPN revives iconic ‘This Is SportsCenter’ spots Creative talent at new agency partner Arts & Letters worked on the campaign during its Wieden+Kennedy days. Deep Dive A new era for alcohol advertising gets a slow start AB InBev ended its 33-year hold on alcohol advertising for Super Bowl LVII, inviting new entrants like Crown Royal and Rémy Martin to capitalize on the hype. P&G’s Pritchard says AI, algorithms are improving ad effectiveness With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever. Read more news Building an Exceptional Customer Purchase Journey To seize market opportunities and create memorable experiences that begin long before the checkout, it’s crucial to take an approach with components that are modular, flexible, and scalable. Learn More From Our Library Playbook 5 Best Examples of Conversational Marketing Custom content for Sinch Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Playbook 5 Lessons Learned for Merchants to Build Profits Custom content for Untie Nots Trendline The Future of Online Marketplaces Supported by Trulioo Trendline The era of personalization in retail Supported by Arm Treasure Data View all resources What We’re Reading CNBC Inside Peloton’s rapid rise and bitter fall — and its attempt at a comeback MediaPost Industry Groups Urge FTC To Reject Petition To Regulate Ad Tech Business Insider CPGs like Coca-Cola, P&G, and Clorox break down their marketing investments as consumers reckon with price hikes Suggest a story we should read Upcoming Event 21 FEB Webinar | 2 p.m. ET How Historical Traffic Data can Lead to ROI for Retailers Presented by studioID and Korem Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip