Feb. 1 - Can ChatGPT revolutionize advertising? | Starry becomes official soft drink of NBA, WNBA

PepsiCo’s new Starry brand named official soft drink of NBA, WNBA; Disney sells out ad time for NHL All-Star events; Ad blitz: Tracking every marketing play for Super Bowl LVII; Agencies, consultancies step up metaverse investment, experiments View online | Signup | Forward

Daily Dive Feb.​ 1,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Latest Marketing Trends in CPGs With poor online experiences becoming deal breakers for consumers, the need for better e-commerce strategies is stronger than ever. Learn how to navigate the growth of retail media networks in this Trendline.   ChatGPT might change advertising — but it won’t revolutionize it Even though its unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers. PepsiCo’s new Starry brand named official soft drink of NBA, WNBA The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend.  Disney sells out ad time for NHL All-Star events Major buy-ins include Chipotle, Discover and Honda for a combined total of 12 unique sponsors and 34 unique advertisers. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Michelob Ultra channels "Caddyshack," Rakuten reboots "Clueless" and Hellmann's puns on Brie Larson and John Hamm. Agencies, consultancies step up metaverse investment, experiments Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Must-Reads [Free Course] The Basics of Programmatic Advertising [eBook] Building a Digital Strategy for Generational Marketing [Free Certification] Native Advertising Channel Certification From Our Library Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Webinar - on demand The True Cost of Deploying DXP Custom content for EX Squared Trendline The latest digital and innovation trends in retail Supported by iAdvize Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC View all resources What We’re Reading Digiday Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it Bloomberg ChatGPT Unleashes Stock Trader Stampede for Everything AI The Wall Street Journal Mondelez Expects Fewer Price Increases This Year Suggest a story we should read Upcoming Event 16 FEB Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Presented by studioID and Plante Moran Company Announcements Press releases from companies in your industry. Claspo announces the launch of widgets with сustomization, gamification, analytics, and AI implementation Press release from Claspo Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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