Feb. 15 - Trade Desk revenue up 24% | Instagram dumps live shopping

Instagram sunsets live shopping as commerce retreat continues; By the numbers: Super Bowl LVII; How Behr Paint connects with millennial homeowners on TikTok; DDB taps AI to quickly produce creative proposals View online | Signup | Forward

Daily Dive Feb.​ 15,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Boost Loyalty with Conversational Marketing Discover how conversational marketing campaigns can deliver personalized messages with real-time responses and build loyalty and trust with your customers in this new playbook.   Trade Desk revenue up 24% as advertisers continue shift to CTV, retail media The company claims UID2 is set to solve the open internet’s identity challenge “on a scale well beyond anything cookies have ever accomplished.” Instagram sunsets live shopping as commerce retreat continues The move, which goes into effect March 16, follows the removal of the Shop tab this month and arrives amid a period of revenue declines.  By the numbers: Super Bowl LVII Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. How Behr Paint connects with millennial homeowners on TikTok A competition series, “To DIY For,” highlighted ways in which do-it-yourself projects can bring new life to old objects, boosting the brand’s followers. DDB taps AI to quickly produce creative proposals A new tool, The Uncreative Agency, has already produced creative proposals for a number of marketers based on one-sentence briefs. Deep Dive ‘Safe, lazy, boring’: How Super Bowl LVII ads mostly fumbled Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. Read more news From Our Library Webinar - on demand The True Cost of Deploying DXP Custom content for EX Squared Trendline The latest digital and innovation trends in retail Supported by iAdvize Webinar - on demand Brands, Take Note: Consider Design Up Front or Pay Later Custom content for EX Squared Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC Trendline Inside the mobile trends shaping retail Supported by FullStory View all resources What We’re Reading Ad Exchanger Yahoo Shuttering Its SSP Is Evidence That Ad Exchanges Are Becoming Interchangeable Adweek Mondelēz Moves Global Production Duties Out of S4 Capital Into WPP, Publicis The Wall Street Journal Why I’m Resigning as an FTC Commissioner Suggest a story we should read Upcoming Events 16 FEB Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Presented by studioID and Plante Moran 21 FEB Webinar | 2 p.m. ET How Historical Traffic Data can Lead to ROI for Retailers Presented by studioID and Korem Company Announcements Press releases from companies in your industry. Alchemer Launches Alchemer Workflow – the Fastest, Easiest, Most Effective Way to Close the Feedback Loop with Customers and Employees Press release from Alchemer Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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