Feb. 14 - How Super Bowl LVII ads mostly fumbled | Fanta rebrands

Coke promotes Fanta shakeup with mobile game, Gen Z creators; How Behr Paint connects with millennial homeowners on TikTok; AOR model declared ‘dead’ as brand needs diversify beyond creative, media; What does NBCUniversal’s ‘nerd Coachella’ mean for advertisers? View online | Signup | Forward

Daily Dive Feb.​ 14,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Boost Loyalty with Conversational Marketing Discover how conversational marketing campaigns can deliver personalized messages with real-time responses and build loyalty and trust with your customers in this new playbook.   Deep Dive ‘Safe, lazy, boring’: How Super Bowl LVII ads mostly fumbled Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. Coke promotes Fanta shakeup with mobile game, Gen Z creators A reformulation and visual overhaul for the soda is also supported by murals that disperse an orange scent and multi-sensory experiences. How Behr Paint connects with millennial homeowners on TikTok A competition series, “To DIY For,” highlighted ways in which do-it-yourself projects can bring new life to old objects, boosting the brand’s followers. AOR model declared ‘dead’ as brand needs diversify beyond creative, media New business wins at agencies increased 11% in 2022 but the value of that business decreased by 35%, according to a new report by R3. What does NBCUniversal’s ‘nerd Coachella’ mean for advertisers? The overall theme of its annual developer conference was making a mindset change, switching from "or" to "and" on the marketing frontlines. Read more news From Our Library Webinar - on demand The True Cost of Deploying DXP Custom content for EX Squared Trendline The latest digital and innovation trends in retail Supported by iAdvize Webinar - on demand Brands, Take Note: Consider Design Up Front or Pay Later Custom content for EX Squared Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC Trendline Inside the mobile trends shaping retail Supported by FullStory View all resources What We’re Reading Variety Super Bowl Ratings: 2023 Game Scores 113 Million Viewers, Third Biggest TV Program in History CNBC Coca-Cola revenue rises in fourth quarter, fueled by higher prices Ad Age META’S BUSINESS CHIEF MARNE LEVINE EXITS, SHAKING UP AD TEAM Suggest a story we should read Upcoming Events 16 FEB Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Presented by studioID and Plante Moran 21 FEB Webinar | 2 p.m. ET How Historical Traffic Data can Lead to ROI for Retailers Presented by studioID and Korem Company Announcements Press releases from companies in your industry. Walnut Launches ‘Ace’ to Improve Sales Team Efficiency with the Help of OpenAI and More Press release from Walnut Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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