Feb. 6 - Old Spice introduces first brand mascot | Honda teams up with Topgolf

Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z; Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads; Campaign Trail: Neutrogena lathers up reality TV parody on TikTok; Ad blitz: Tracking every marketing play for Super Bowl LVII View online | Signup | Forward

Daily Dive Feb.​ 6,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside the Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Explore the new ways brands are experimenting to engage online consumers in this Trendline.   Old Spice reveals first brand mascot as Super Bowl anticipation heats up Swaggy Spice, a deodorant stick wearing a hat and sunglasses, is part of a larger “Smelf-Confidence” campaign inspired by Broadway. Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z The auto brands are seeking a way to engage with the young consumers who represent nearly half of the golf entertainment company’s players. Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign. Column Campaign Trail: Neutrogena lathers up reality TV parody on TikTok Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House." Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII DraftKings and Workday load up their ads with celebrities, while Avocados from Mexico nixes ChatGPT plans for the big game. Read more news Prioritizing Design in the Development Process Creating a successful application goes hand in hand with a good user experience. As such, design is integral to the development process. Learn the best process for achieving the desired product in this webinar. Learn More From Our Library Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Trendline Inside the changing data landscape in marketing Supported by Arm Treasure Data Trendline The Future of Online Marketplaces Supported by Trulioo View all resources What We’re Reading The New York Times Disney’s Iger Returns to Familiar Stage, but With Different Challenges The Wall Street Journal Fanatics Hires Google Executive to Lead Push Into Live-Streamed Shopping Ad Age Super Bowl ad sales slowed due to crypto, economy Suggest a story we should read Upcoming Event 16 FEB Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Presented by studioID and Plante Moran Company Announcements Press releases from companies in your industry. 2023 Events Outlook Report Reveals Shifts in Event Formats, Budgets, and the Need For Better Tools Press release from Splash Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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