Feb. 27 - Chipotle adopts viral TikTok menu hack | Kind embraces simplicity

Why Kind keeps it simple in latest wellness-focused marketing play; 81% of consumers embraced influencer marketing in the past year, study finds; Hostess launches new snack brand to invigorate category, shed staid reputation View online | Signup | Forward

Daily Dive Feb.​ 27,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Impact 5 leading brands 3X’d revenue goals See how Sephora, M1 Finance, Canva, Nurx and Fanatics achieved massive growth with the power of affiliates and influencers. Learn more.   Chipotle embraces viral TikTok trend with new menu item The addition of the viral “hack” to its digital-only menu demonstrates the power of the brand-consumer dialogue on the platform. Why Kind keeps it simple in latest wellness-focused marketing play “I See Almonds” represents not only the brand’s first commercial in over a year, but also the first under Global CMO Kelly Solomon. 81% of consumers embraced influencer marketing in the past year, study finds Top performing influencer categories include food and beverage, health and wellness and beauty and personal care, according to Matter Communications. Sponsored Content by Marketing Dive’s studioID Build memorable brand experiences — without draining resources No matter their business model or channels, mid-market companies face tremendous pressure to differentiate their brand and provide the customer with exceptional purchase journeys. Learn more in this playbook. Hostess launches new snack brand to invigorate category, shed staid reputation Kazbars, a candy-bar-inspired innovation, has chocolate cake, cream, crunch and a gooeyness from fudge and caramel. It is the latest in a string of major product launches in recent years for the sweets maker. Read more news Featured Resources Sponsored Content by Gartner Build strategies and gain actionable insights that deliver results Playing Offense Into the Recession Insights from the Gartner 2022 CMO Spend Survey 3 Steps to Increase Marketing Technology Adoption and Utilization From Our Library Webinar - on demand The True Cost of Deploying DXP Custom content for EX Squared Webinar - on demand Brands, Take Note: Consider Design Up Front or Pay Later Custom content for EX Squared Trendline Inside the mobile trends shaping retail Supported by FullStory Trendline How retailers drive consumer loyalty in 2023 Supported by No Kid Hungry Webinar - on demand M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Custom content for Plante Moran View all resources What We’re Reading Ad Age Molson Coors Forbidden from Saying Other Beers ‘Taste Like Water’ After AB InBev Challenged It The Wall Street Journal Warner Bros. 4Q Results Weighed Down by Soft Ad Sales, Restructuring Costs The Drum Representation Dips For Women, Increases Across Race And Ethnicity In Adland, Data Finds Suggest a story we should read Upcoming Events 14 MAR Round table | 8 a.m. ET B2B Demand Gen Breakfast Forum Arlington, VA Presented by TechnologyAdvice 14 MAR Webinar | 2 p.m. ET How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Presented by studioID and Criteo Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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