Weekender: Ukraine war tests whether marketers can address crisis meaningfully

Signup | Forward Weekender March​ 5,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Sideqik Get more out of your influencer strategy Level up to a single platform to identify, connect, communicate, manage, measure and pay influencers to build community and drive revenue. Take a test drive.   Ukraine war tests whether marketers can address crisis meaningfully Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low. Jack in the Box trolls McDonald's over broken ice cream machines The first effort from the QSR's new public relations and integrated campaigns AOR uses competitive sparring tactics to tap into culture. Coors Light opens sustainable Future Mart to promote removal of plastic rings A retro-styled pop-up tees up larger changes that will see parent Molson Coors shift its North American portfolio to more recyclable packaging. MARKETING DIVE TRENDLINE The advertising transition to retail media platforms Marketers are shifting their budget to retail media platforms that allow them to closely tie advertising messages to the point of sale. Discover how brands are better reaching customers in this new Trendline. Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says Nearly half of surveyed students are more willing to buy from a brand that has better gender representation and inclusivity in its marketing and advertising. Nordstrom plots ad expansion as retail media network generates $40M Marketers like L'Oréal's Luxe group are working closely with the Nordstrom Media Network, which plans to soon add native display pages. 7-Eleven deepens Rocket League partnership with in-game customization As video games and esports become increasingly popular, the deal lets the chain connect with a younger generation on a more personal level. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Can brands stay safe in the metaverse? As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind. How Brands Are Harnessing Influencer Marketing As more marketers avoid hard-sell tactics, leaning on influencers increasingly appeals to brands looking to drive awareness while still showing a company's human side. Learn More From Our Library Trendline Inside the changing data landscape in marketing Trendline The future of online marketplaces Trendline The marketing transition to retail media platforms Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI View all resources Best of What We're Reading Digiday Why podcast agencies are warning about the move to dynamically-inserted ads Business Insider Social Commerce 2022: Social media and ecommerce convergence trends bring growth opportunity for brands Wall Street Journal Chris Cocks Is Hasbro’s Gamer in Chief Variety Epic Games Acquires Bandcamp as 'Fortnite' Maker Expands Into Music Nasdaq Beauty tech firm Perfect to go public in U.S. via $1 bln SPAC deal The Wall Street Journal TikTok Faces Scrutiny in State Attorneys General Probe of Online Harms to Children Suggest a story we should read Upcoming Events Activating Retail Media for Consumer Electronics Brands March 28, 2022 - March 28, 2022 | Webinar 2pm ET The Future of Direct-To-Customer Retail: Expert Predictions April 1, 2022 - April 1, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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