March 11 - Schick embraces the everyday man | Chili's unwraps e-commerce shop

Chili's opens e-commerce shop to celebrate 47th birthday; Campaign Trail: Ruggable rejects restrictions in debut brand effort; Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership; Can marketers crack the code on gaming as audiences diversify? View online | Signup | Forward

Daily Dive March​ 11,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen 2022 Global Sports Marketing Report It's time to focus on the fan to ensure marketing sustainability and growth. We've examined global consumer shifts impacting sports sponsorship models and media rights. Download now.   Schick ditches the script for rebrand targeted at everyday men Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging. Chili's opens e-commerce shop to celebrate 47th birthday The chain is beefing up a channel overlooked by full-service restaurants to engage fans who follow the brand on Instagram and have its rewards app. Column Campaign Trail: Ruggable rejects restrictions in debut brand effort "Take the Floor" marks the DTC brand's first national campaign and emphasizes the freedom of being at home. Sponsored Content by Sailthru Swaying media audiences with hyper-personalized triggers In 2022 and beyond, profitable reader experiences require frequent, personalized triggers in the right context, at the right time. Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership As the esports industry grows, the beer brand deepens its partnership with an established esports team. Can marketers crack the code on gaming as audiences diversify? The IAB's upcoming PlayFronts — the first upfront event of its kind — speaks to new levels of maturity in media buying for a category whose player base is now 45% women. Twitter tests Shops feature Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform. Read more news The Advertising Transition to Retail Media Platforms Marketers are shifting their budget to retail media platforms that allow them to closely tie advertising messages to the point of sale. Learn more in this new Trendline. Access Now From Our Library Trendline Latest trends and developments in influencer marketing Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook How Retailers Can Fight Fraud and Delight Customers Pipl Trendline Latest trends driving the alcohol and beverages space Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce View all resources What We're Reading Wall Street Journal Google-Facebook Ad Deal Is Investigated by EU, U.K. AdAge March Madness and Influencer Marketing—What Brands Should Know IndieWire Paramount CEO Bob Bakish Maybe Just Hinted That Paramount Is for Sale Business Insider Nielsen has filed a lawsuit against TVSquared alleging patent infringement as the battle to own TV ad measurement heats up Suggest a story we should read Upcoming Events Embracing eCommerce CPG Growth Drivers as Part of Your 2022 Strategy March 11, 2022 - March 11, 2022 | Webinar 11am ET Discover Creative Gifting Solutions to Get Ahead of Retail Chaos March 14, 2022 - March 14, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Newswire Shares Media Interview Best Practices in Smart Start Guide Press release from Newswire Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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