Weekender: How a combined HBO Max and Discovery+ will change the AVOD landscape

Signup | Forward Weekender March​ 19,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — StackAdapt Get certified in programmatic advertising Savvy marketers, this course is for you. Expand your knowledge in digital and learn all you need to know about audience targeting, programmatic technology and data science. Enroll now.   How a combined HBO Max and Discovery+ will change the AVOD landscape As Disney+ prepares to open its platform to ads, Warner Bros. Discovery's new offering will become one of the bigger players in the growing OTT market. IPG pulls out of Russia after weighing 'moral dilemma' around staff In a note, CEO Philippe Krakowsky said abandoning its 200 employees in the region was a route the group hoped to avoid.  General Mills suspends marketing in Russia, a small piece of its business The company doesn't wholly own any operations in the region, but marketers viewed as dragging their feet in response to the crisis have faced intense consumer pressure. Sponsored Content by EX Squared Finish line first: Working backwards for brand success EX Squared breaks down four key lessons of digital anthropology, with real-world applications for brands looking to deepen their relationships with consumers. Download now. Omnicom is first agency to integrate with NBCUniversal's data clean room The integration is NBCU's latest move around data, technology and measurement — areas expected to be a focus of upfront season. How podcasts are helping brands meet DEI commitments Multicultural podcast agency Pod Digital Media recently inked an eight-figure deal with McDonald's as the brand invests in diverse media. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Brands face another test as emotions run high around Ukraine war There's clear consumer demand to cut ties with Russia, presenting a moral quandary for companies wanting to support employees or provide vital products. Inside the Changing Data Landscape in Marketing Discover how marketers are experimenting with new ways to engage consumers effectively while navigating privacy concerns in this new Trendline. Access Now From Our Library Trendline Inside the changing data landscape in marketing Trendline The future of online marketplaces Webinar - on demand Discover Creative Gifting Solutions to Get Ahead of Retail Chaos GiftNow Playbook How Brands Can Reach the New Grocery Consumer Amazon Trendline The marketing transition to retail media platforms View all resources Best of What We're Reading Wall Street Journal Strava Hires Taco Bell Executive to Lead Marketing Efforts AdAge AB InBev Hires Publicis Groupe for Media in U.S. and Other Major Markets Digiday Why — and how — the IAB is developing new measurement standards for in-game ads MediaPost Amazon Closes MGM Acquisition, FTC Challenge Unlikely Ad Age McDonald's Russia fears are realized—Meet 'Uncle Vanya's' TechCrunch Amazon completes its $8.5 billion acquisition of MGM Suggest a story we should read Upcoming Events Activating Retail Media for Consumer Electronics Brands March 28, 2022 - March 28, 2022 | Webinar 2pm ET The Future of Direct-To-Customer Retail: Expert Predictions April 1, 2022 - April 1, 2022 | Webinar 2pm ET Using Customer Data to Optimize the Omnichannel Experience April 12, 2022 - April 12, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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