March 23 - Oscar Mayer takes aim at Oscars' gender disparity | NBCU elevates iSpot in blow to Nielsen

NBCUniversal elevates iSpot to ad currency in blow to Nielsen; Louis XIII Cognac celebrates the Earth with Solange Knowles; Inside Macy's plan to scale its budding retail media business; Ad industry's response to Russia: The story so far View online | Signup | Forward

Daily Dive March​ 23,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Online marketing can be easy Get ahead with simple solutions for SEO, advertising, social media, content marketing and more. Try it free.   Oscar Mayer takes Oscars to task for awards gender disparity Strategically placed ads and Wienermobiles call out the advantages for "directors with wieners" while kick-starting a new gender parity pledge. NBCUniversal elevates iSpot to ad currency in blow to Nielsen At its One22 developer conference, the media conglomerate detailed several developments spanning data, technology and measurement. Louis XIII Cognac celebrates the Earth with Solange Knowles The luxury liquor brand leans heavily into creative imagery in a new short film that subtly nods to Women's History Month. Sponsored Content by YouGov Discover the future outlook of the global media landscape Understand the top media growth opportunities and how consumers will watch, listen, read and interact with media in 2022 and beyond. Download the free report. Inside Macy's plan to scale its budding retail media business Enriching formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022. Ad industry's response to Russia: The story so far All six major ad holding groups have started winding down operations, while consumer brands are grappling with tough questions around ethics as they weigh similar options. Arby's CMO dishes on Pusha T diss track To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Must-Reads Get Your Programmatic Certification at StackAdapt Academy The Ultimate Guide to Contextual Advertising Your Guide to Programmatic Audio From Our Library Trendline Latest marketing trends in consumer packaged goods Playbook Fix Your Marketing Translation Needs One AI Assist at a Time Straker Translations Survey Report Three Best Practices To Win the Grocery Game in 2022 Cardlytics Webinar - on demand Embracing eCommerce CPG Growth Drivers as Part of Your 2022 Strategy Pacvue Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce View all resources What We're Reading Ad Age Crypto.com Will Sponsor 2022 FIFA World Cup Digiday In ad tech, everyone wants less to mean more now CNBC Beyond Meat and PepsiCo launch meatless jerky as the first product under their partnership Wall Street Journal Lip Gloss, Potato Chips, Air Fresheners Are Among the ‘Essentials’ Still Sold in Russia Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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