March 21 - Instacart refresh emphasizes retail partnerships | How brands can ease consumers' inflation woes

What brands can do as inflation adds to consumer woes; McDonald's brings back Szechuan Sauce as mobile app exclusive; Coors Light calms March Madness stress with beer-flavored lollipop; How an uptick in gaming M&A could reshape the media landscape View online | Signup | Forward

Daily Dive March​ 21,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Online marketing can be easy Get ahead with simple solutions for SEO, advertising, social media, content marketing and more. Try it free.   Instacart's rebrand reflects speedy evolution of grocery delivery Alongside a modernized look, Instacart is placing a greater emphasis on retail partnerships, with fresh creative calling attention to brands like CVS and Publix. What brands can do as inflation adds to consumer woes For brands looking to engage consumers amid another disruption, the key will be reducing risks, not just increasing value, according to Kantar. McDonald's brings back Szechuan Sauce as mobile app exclusive Promotions behind the cult-favorite condiment focus on mobile, including via SMS conversations with "the person who runs the McDonald's account." Sponsored Content by Partnerize Graduating from affiliate marketing into partnerships and what you need from your provider Marketers: Learn why a partner lifecycle is a critical component for driving profitable growth. Coors Light calms March Madness stress with beer-flavored lollipop As the annual basketball tournament heats up, the Molson Coors brew wants to help ease fan tensions with nonalcoholic candies. How an uptick in gaming M&A could reshape the media landscape Following acquisitions of Zynga and Activision Blizzard, game publishers are expected to court marketers more aggressively as they look to boost ad sales. Opinion The year of media mix diversification is here If 2020 marked unprecedented change and 2021 pushed brands to become more agile to survive, 2022 is the year of turning that resilience into undeniable strength, writes January Digital's Tierney Wilson. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Must-Reads Get Your Programmatic Certification at StackAdapt Academy The Ultimate Guide to Contextual Advertising Your Guide to Programmatic Audio From Our Library Trendline Latest marketing trends in consumer packaged goods Playbook Fix Your Marketing Translation Needs One AI Assist at a Time Straker Translations Survey Report Three Best Practices To Win the Grocery Game in 2022 Cardlytics Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce View all resources What We're Reading Ad Age OMG North America Names New CEO as Scott Hagedorn Departs Venture Beat Roblox and Sony unveil 24kGoldn virtual concert Wall Street Journal Nielsen Rejects Roughly $9 Billion Takeover Offer From Private-Equity Consortium Bloomberg Goldman Sachs to Offer Over-the-Counter Crypto Options Trading Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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