Maximize ROAS by Knowing Exactly Where and When to Target Your Campaigns

While the United States is currently experiencing lower levels of cough, cold flu, and COVID-19, the illness season is far from over.

With the recent omicron wave, did your media campaigns take a hit from the unpredictability?    Kinsa Insights is the earliest indicator of infectious illness like flu, colds, and COVID-19, and their accompanying symptoms like cough, sore throat, headache, and more.    Kinsa Insights empowers marketers to effectively target consumers in-market for OTC medications and other associated products like vitamins, tissues, and sanitizer in real-time, adjusting spend and geo-targeting accordingly.    In other words, Kinsa Insights tells you "where" and "when" to target your media, based on illness levels and trends, to maximize ROAS and drive incremental sales.    Start preparing your media campaigns for illness season now and get ahead of the competition with Kinsa Insight's 2022-2023 pre-season outlook and see how infectious illness will affect your programmatic marketing strategy in the year ahead. Download Pre-Season Outlook Kinsa, 535 Mission Street, 18th Floor, San Francisco, California 94105, USA Want to reach 100,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com. About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037