Weekender: Campaign Trail: Ruggable rejects restrictions in debut brand effort

Signup | Forward Weekender March​ 12,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Nielsen 2022 Global Sports Marketing Report It's time to focus on the fan to ensure marketing sustainability and growth. We've examined global consumer shifts impacting sports sponsorship models and media rights. Download now.   Column Campaign Trail: Ruggable rejects restrictions in debut brand effort "Take the Floor" marks the DTC brand's first national campaign and emphasizes the freedom of being at home. Inside Disney's ambitious bets on measurement, data and programmatic Plans for an ad-supported Disney+ tier plus new details about its expanding data and ad-tech capabilities show the media giant stepping up its pitch to advertisers. Kraft Mac & Cheese teams with Netflix for star-studded film deal Ryan Reynolds' "The Adam Project" will feature the brand, further integrating the food marketer into pop culture. AB InBev's Estrella Jalisco will pay someone to quit their job In a nod to the "Great Resignation," a new campaign urges young people to live life authentically by pursuing their passion. Acura rolls into metaverse with NFT, first virtual showroom Fans can explore the Integra's features in Acura of Decentraland, play a racing game and browse a new wearable collection designed by an NFT artist. P&G stops marketing in Russia as pressure on consumer brands intensifies The CPG giant is also culling its product offerings in the country, while still providing basic health, hygiene and personal care items. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How QSR marketers are riding the plant-based food wave Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands. The Advertising Transition to Retail Media Platforms Marketers are shifting their budget to retail media platforms that allow them to closely tie advertising messages to the point of sale. Learn more in this new Trendline. Access Now From Our Library Trendline Latest trends and developments in influencer marketing Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook How Retailers Can Fight Fraud and Delight Customers Pipl Trendline Latest trends driving the alcohol and beverages space Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce View all resources Best of What We're Reading Wall Street Journal Google-Facebook Ad Deal Is Investigated by EU, U.K. AdAge March Madness and Influencer Marketing—What Brands Should Know IndieWire Paramount CEO Bob Bakish Maybe Just Hinted That Paramount Is for Sale Business Insider Nielsen has filed a lawsuit against TVSquared alleging patent infringement as the battle to own TV ad measurement heats up The Drum Unilever suspends all Russian imports and exports, stops media and ad spend The Wall Street Journal Meta's Head of Youth Is Leaving the Company Suggest a story we should read Upcoming Event Discover Creative Gifting Solutions to Get Ahead of Retail Chaos March 14, 2022 - March 14, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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