Yesterday's strategies weren't built for today's media. Since the spring of 2020, viewing habits have evolved at an accelerated pace, creating a force that is changing the way advertisers and media owners transact. Gaps across the TV ecosystem—from targeting to attribution—have also become painstakingly clear. LiveRamp's Upfront Playbook is your ticket to understanding the TV industry's most recent changes and how both advertisers and media sellers can come to the table this year to collaborate on new data-driven strategies that: - Infuse first- and third-party data in planning and targeting
- Boost campaign efficiency with a cross-screen approach
- Measure the business impact of TV ad exposures
Get this playbook to learn the TV industry's most recent trends, the top three Upfront strategies for maximum ROI, and what's on our checklist for TV advertising success in 2022 and beyond. | | | |
Want to reach 100,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.
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