March 30 - Walmart plots out premium ads | Pizza Hut gives students a break from the struggle

Pizza Hut rides 'struggle bus' with experiential push; Yuengling hopes light beer takes flight with Imagine Dragons tie-in; Good-Loop ties purpose to ad views for a better internet; Brick by brick: How Lego continues to build a toy empire View online | Signup | Forward

Daily Dive March​ 30,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — EX Squared Think like an anthropologist - Connecting with users to drive engagement EX Squared breaks down four key lessons of digital anthropology, with real-world applications for brands looking to deepen their relationships with consumers. Download now.   Walmart plots roadmap for media business with focus on premium ads Plans for the Connect ad platform include tests of on-site units like video starting this year, as well as expansion of self-service options and the Walmart DSP. Pizza Hut rides 'struggle bus' with experiential push After a stop at the Final Four, the bus will support college students during exams and host a special episode of Betches dating podcast "U UP?" Yuengling hopes light beer takes flight with Imagine Dragons tie-in The brewery aims to raise awareness of Yuengling Flight via in-person and digital activations by sponsoring the rock band's summer tour. Sponsored Content by ChangeUp How brands succeed in a Zero Horizon world What is a Zero Horizon world? How does it impact the future of business and drive consumer behavior? Good-Loop ties purpose to ad views for a better internet Expanding in the U.S. could help broaden the company's mission to address the disconnect between brands wanting to be purposeful and intrusive ads. Deep Dive Brick by brick: How Lego continues to build a toy empire The retailer celebrates its 90th anniversary this year. With over $8 billion in sales and IP deals that tap into pop culture, it shows no signs of slowing down. Read more news Featured Resources Sponsored Content by Video Advertising Bureau Innovations in TV Measurement – New Resources [Resource] Download the 8-page glossary of common video measurement terminology [Guide] New Release! Today's Innovations in Measurement with 13 cross-platform TV measurement case studies across 10 product categories [Webinar] NEW Virtual Series – Register (for free!) for this week's VAB Measurement Innovations 5-day Webinar Series From Our Library Webinar - on demand Discover Creative Gifting Solutions to Get Ahead of Retail Chaos GiftNow Playbook How Brands Can Reach the New Grocery Consumer Amazon Trendline Inside the changing data landscape in marketing Playbook 5 Influencer Marketing Trends That Will Impact Retailers in the Year Ahead Afluencer View all resources What We're Reading Wall Street Journal Ad Spending in Russia Seen Falling by Nearly Half This Year Washington Post Facebook paid Republican strategy firm to malign TikTok AdWeek YouTube Is Phasing Out Brand Awareness Targeting Tool Digiday ‘An explosion in the channel’: Why marketers are giving digital video a bigger piece of the advertising pie Suggest a story we should read Upcoming Events The Future of Direct-To-Customer Retail: Expert Predictions April 1, 2022 - April 1, 2022 | Webinar 2pm ET Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail April 6, 2022 - April 6, 2022 | Webinar 11am ET Using Customer Data to Optimize the Omnichannel Experience April 12, 2022 - April 12, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Sharon Mahn joins ZRG Partners as Managing Director and Global Head of Law Firm Strategy Press release from ZRG Partners Emerald Digital Solutions Certified By the Women’s Business Enterprise National Council Press release from Emerald Digital Solutions Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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