March 25 - Coke spawns deal with Riot Games | Lululemon sprints with new footwear campaign

Campaign Trail: Lululemon's poetic ode to women's feet; AB InBev brews up NFL offseason marketing strategy; Meta tops TikTok in mobile ad performance after Apple's ATT changes; Skittles apologizes to sour lime fans with Twitch press conference View online | Signup | Forward

Daily Dive March​ 25,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Online marketing can be easy Get ahead with simple solutions for SEO, advertising, social media, content marketing and more. Try it free.   Coke sets sights on mobile gaming with League of Legends developer deal Custom experiences and rewards like a weekly content series carry themes from the soft drink brand's larger "Real Magic" platform. Column Campaign Trail: Lululemon's poetic ode to women's feet A new ad celebrates the nuances of designing a shoe specifically for female runners, depicting the imperfect and "messy" experience of running. AB InBev brews up NFL offseason marketing strategy Bud Light will have a significant offseason presence this year, including as official sponsor of the NFL draft and for league celebrations. Sponsored Content by EX Squared The next digital revolution: anthropology EX Squared breaks down four key lessons of digital anthropology, with real-world applications for brands looking to deepen their relationships with consumers. Download now. Meta tops TikTok in mobile ad performance after Apple's ATT changes Meta's move to the top spot suggests its system for measuring ad activity improved between July and December, AppsFlyer found. UPDATED Skittles apologizes to sour lime fans with Twitch press conference Livestreams, billboards and NASCAR tie-ins act as a mea culpa to the more than 130,000 people who have complained about the lack of lime since 2013. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Must-Reads Get Your Programmatic Certification at StackAdapt Academy The Ultimate Guide to Contextual Advertising Your Guide to Programmatic Audio From Our Library Trendline Latest marketing trends in consumer packaged goods Playbook Fix Your Marketing Translation Needs One AI Assist at a Time Straker Translations Webinar - on demand Embracing eCommerce CPG Growth Drivers as Part of Your 2022 Strategy Pacvue Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce View all resources What We're Reading Ad Age The 3% Conference ends after a decade Bloomberg Instacart Slashes Its Valuation by Almost 40% to $24 Billion Variety Facebook, Google, Amazon, Apple to be Regulated as Europe Agrees Landmark Digital Markets Act Digiday 'The threat is hollow': True transparency is some way off for scaled advertisers Suggest a story we should read Upcoming Events Leveraging Retail Media for Consumer Brands March 28, 2022 - March 28, 2022 | Webinar 2pm ET Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail April 6, 2022 - April 6, 2022 | Webinar 11am ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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