March 15 - IPG exits Russia after weighing 'moral dilemma' | Peroni appeals to millennials' wanderlust

Peroni appeals to millennials' wanderlust as it looks for US foothold; Omnicom is first agency to integrate with NBCUniversal's data clean room; 4 ways CPG marketers can move from 'liquid in a bottle' to service-led approach; Perfect seeks SPAC financing to drive AR growth in beauty and beyond View online | Signup | Forward

Daily Dive March​ 15,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Get certified in programmatic advertising Savvy marketers, this course is for you. Expand your knowledge in digital and learn all you need to know about audience targeting, programmatic technology and data science. Enroll now.   IPG pulls out of Russia after weighing 'moral dilemma' around staff In a note, CEO Philippe Krakowsky said abandoning its 200 employees in the region was a route the group hoped to avoid.  Peroni appeals to millennials' wanderlust as it looks for US foothold As the imported beer market grows, the Italian brand is betting on millennials to help it build on recent momentum. Omnicom is first agency to integrate with NBCUniversal's data clean room The integration is NBCU's latest move around data, technology and measurement — areas expected to be a focus of upfront season. MARKETING DIVE TRENDLINE How Kroger and Walmart leverage retail media platforms Marketers are shifting their budget to retail media platforms that allow them to closely tie advertising messages to the point of sale. Discover how brands are better reaching customers in this new Trendline. Opinion 4 ways CPG marketers can move from 'liquid in a bottle' to service-led approach Understanding how marketing is shifting will help brands stay relevant in an evolving world, writes James Lancaster of Reckitt. Perfect seeks SPAC financing to drive AR growth in beauty and beyond Virtual demonstrations, metaverse shops and livestreamed shopping are key areas for growth as brands try to engage people outside of physical stores. Read more news Inside the Changing Data Landscape in Marketing Discover how marketers are experimenting with new ways to engage consumers effectively while navigating privacy concerns in this new Trendline. Access Now From Our Library Trendline Inside the changing data landscape in marketing Trendline The future of online marketplaces Webinar - on demand Discover Creative Gifting Solutions to Get Ahead of Retail Chaos GiftNow Playbook How Brands Can Reach the New Grocery Consumer Amazon Trendline The marketing transition to retail media platforms View all resources What We're Reading The Wall Street Journal Consortium Including Elliott in Advanced Talks to Buy Nielsen Holdings CBS Sports MLB to add jersey advertising for first time in league history as part of new CBA, per report Variety HBO Max and Discovery Plus Will Be Combined Into One Platform Suggest a story we should read Upcoming Events Activating Retail Media for Consumer Electronics Brands March 28, 2022 - March 28, 2022 | Webinar 2pm ET The Future of Direct-To-Customer Retail: Expert Predictions April 1, 2022 - April 1, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. SlideModel.com Introduces Open in Google Slides Option to Make Presentations Faster Press release from SlideModel OneAffiniti Wins National Digital Content Award Press release from OneAffiniti Mutti® Bucks Category Clichés, Serving Up A Tomato Epiphany To The Uninitiated Press release from Mutti USA Inc. Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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