March 10 - Dollar Shave Club's March Madness 'chin-fluencer' | Bushmills buys 'Peaky Blinders' fans a drink

Bushmills picks up the tab for 'Peaky Blinders' fans for St. Patrick's Day; Brands invest less in promoting ads with women in professional roles, study finds; Can marketers crack the code on gaming as audiences diversify? View online | Signup | Forward

Daily Dive March​ 10,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen 2022 Global Sports Marketing Report It's time to focus on the fan to ensure marketing sustainability and growth. We've examined global consumer shifts impacting sports sponsorship models and media rights. Download now.   Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament. Bushmills picks up the tab for 'Peaky Blinders' fans for St. Patrick's Day A tie-up with the gritty period drama, now in its final season, includes redemption offers at local bars when visitors order a "Shelby Sour" cocktail.  Brands invest less in promoting ads with women in professional roles, study finds Despite efforts to produce progressive creative, spots showing men in professional settings receive almost double the ad spend. Sponsored Content by LTK 75% of brands plan to invest in influencers in 2022 Learn the Top 5 Influencer Marketing Trends from LTK, the most trusted and successful curated influencer community. See the top trends. Can marketers crack the code on gaming as audiences diversify? The IAB's upcoming PlayFronts — the first upfront event of its kind — speaks to new levels of maturity in media buying for a category whose player base is now 45% women. Read more news The Advertising Transition to Retail Media Platforms Marketers are shifting their budget to retail media platforms that allow them to closely tie advertising messages to the point of sale. Learn more in this new Trendline. Access Now From Our Library Trendline Latest trends and developments in influencer marketing Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook How Retailers Can Fight Fraud and Delight Customers Pipl Trendline Latest trends driving the alcohol and beverages space Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce View all resources What We're Reading The Drum Unilever suspends all Russian imports and exports, stops media and ad spend The Wall Street Journal Meta's Head of Youth Is Leaving the Company Yale School of Management Over 300 Companies Have Withdrawn from Russia — But Some Remain Suggest a story we should read Upcoming Events Embracing eCommerce CPG Growth Drivers as Part of Your 2022 Strategy March 11, 2022 - March 11, 2022 | Webinar 11am ET Discover Creative Gifting Solutions to Get Ahead of Retail Chaos March 14, 2022 - March 14, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Springboard Announces Portfolio of Professional Certificate Courses to Support the Fast-Growing Digital Marketing Industry Press release from Springboard Momentum Commerce partners with Perpetua as its primary adtech partner and drives a 6X increase in Share of Voice with granular targeting and flexible strategies. Press release from Perpetua + Momentum Commerce Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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