March 16 - Brands face tough choices on Russia | How HBO Max, Discovery+ merger will change AVOD

How a combined HBO Max and Discovery+ will change the AVOD landscape; Publicis joins agency exit from Russia, passing control to local management; Patagonia, Dogfish Head crack open environmentally minded brew; IPG's Momentum to track environmental impact as experiential bounces back View online | Signup | Forward

Daily Dive March​ 16,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Get certified in programmatic advertising Savvy marketers, this course is for you. Expand your knowledge in digital and learn all you need to know about audience targeting, programmatic technology and data science. Enroll now.   Deep Dive Brands face another test as emotions run high around Ukraine war There's clear consumer demand to cut ties with Russia, presenting a moral quandary for companies wanting to support employees or provide vital products. How a combined HBO Max and Discovery+ will change the AVOD landscape As Disney+ prepares to open its platform to ads, Warner Bros. Discovery's new offering will become one of the bigger players in the growing OTT market. Publicis joins agency exit from Russia, passing control to local management The change in ownership includes a "clear contractual condition" to try and ensure employees in the region have a future with the group. Sponsored Content by YouGov Discover the future outlook of the global media landscape Understand the top media growth opportunities and how consumers will watch, listen, read and interact with media in 2022 and beyond. Download the free report. Patagonia, Dogfish Head crack open environmentally minded brew The brands introduced a new pilsner made out of sustainable grain to target millennial sensibilities. IPG's Momentum to track environmental impact as experiential bounces back Implementing a new tool called Trace with industry action group Isla, the agency hopes to halve its carbon footprint by 2030. Peroni appeals to millennials' wanderlust as it looks for US foothold As the imported beer market grows, the Italian brand is betting on millennials to help it build on recent momentum. Read more news Inside the Changing Data Landscape in Marketing Discover how marketers are experimenting with new ways to engage consumers effectively while navigating privacy concerns in this new Trendline. Access Now From Our Library Trendline Inside the changing data landscape in marketing Trendline The future of online marketplaces Webinar - on demand Discover Creative Gifting Solutions to Get Ahead of Retail Chaos GiftNow Playbook How Brands Can Reach the New Grocery Consumer Amazon Trendline The marketing transition to retail media platforms View all resources What We're Reading Digiday Marie Claire expands shopping hub from the U.K. to the U.S. Wall Street Journal Sweetgreen Rebuilds Office Delivery Program as Cubicles Fill Again Restaurant Dive Starbucks CEO Kevin Johnson retiring, Howard Schultz returning as interim chief The Verge NFTs will be on Instagram soon, according to Mark Zuckerberg Suggest a story we should read Upcoming Events Activating Retail Media for Consumer Electronics Brands March 28, 2022 - March 28, 2022 | Webinar 2pm ET The Future of Direct-To-Customer Retail: Expert Predictions April 1, 2022 - April 1, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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