March 14 - General Mills halts Russian marketing | Acura races into metaverse with virtual showroom

Acura rolls into metaverse with NFT, first virtual showroom; 4 ways CPG marketers can move from 'liquid in a bottle' to service-led approach; Perfect seeks SPAC financing to drive AR growth in beauty and beyond; Campaign Trail: Ruggable rejects restrictions in debut brand effort View online | Signup | Forward

Daily Dive March​ 14,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Get certified in programmatic advertising Savvy marketers, this course is for you. Expand your knowledge in digital and learn all you need to know about audience targeting, programmatic technology and data science. Enroll now.   General Mills suspends marketing in Russia, a small piece of its business The company doesn't wholly own any operations in the region, but marketers viewed as dragging their feet in response to the crisis have faced intense consumer pressure. Acura rolls into metaverse with NFT, first virtual showroom Fans can explore the Integra's features in Acura of Decentraland, play a racing game and browse a new wearable collection designed by an NFT artist. Opinion 4 ways CPG marketers can move from 'liquid in a bottle' to service-led approach Understanding how marketing is shifting will help brands stay relevant in an evolving world, writes James Lancaster of Reckitt. Sponsored Content by Lob 51% of marketers use software to automate direct mail campaigns Learn how your marketing peers are using direct mail to increase the ROI of their omnichannel campaigns by 27%. Get your free report today! Perfect seeks SPAC financing to drive AR growth in beauty and beyond Virtual demonstrations, metaverse shops and livestreamed shopping are key areas for growth as brands try to engage people outside of physical stores. Column Campaign Trail: Ruggable rejects restrictions in debut brand effort "Take the Floor" marks the DTC brand's first national campaign and emphasizes the freedom of being at home. Waze and Infiniti direct traffic to women-owned businesses Debuting around Women's History Month, "Pave it Forward" also highlights historical landmarks on drivers' routes. Read more news Inside the Changing Data Landscape in Marketing Discover how marketers are experimenting with new ways to engage consumers effectively while navigating privacy concerns in this new Trendline. Access Now From Our Library Trendline Inside the changing data landscape in marketing Trendline The future of online marketplaces Playbook How Brands Can Reach the New Grocery Consumer Amazon Trendline The marketing transition to retail media platforms View all resources What We're Reading The Verge Russia bans Instagram as promised, blocking access for 80 million users CNBC The direct-to-consumer craze is slamming into reality Wall Street Journal What’s Holding Back 5G Digiday The advertiser exodus from Russia is going to get awkward Suggest a story we should read Upcoming Events Discover Creative Gifting Solutions to Get Ahead of Retail Chaos March 14, 2022 - March 14, 2022 | Webinar 2pm ET Activating Retail Media for Consumer Electronics Brands March 28, 2022 - March 28, 2022 | Webinar 2pm ET The Future of Direct-To-Customer Retail: Expert Predictions April 1, 2022 - April 1, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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