Weekender: Campaign Trail: Lululemon's poetic ode to women's feet

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BROUGHT TO YOU BY — Semrush Online marketing can be easy Get ahead with simple solutions for SEO, advertising, social media, content marketing and more. Try it free.   Column Campaign Trail: Lululemon's poetic ode to women's feet A new ad celebrates the nuances of designing a shoe specifically for female runners, depicting the imperfect and "messy" experience of running. Burger King serves up poop emoji ice cream to highlight clean ingredients From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients. Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola Lame, who's accrued more than 135 million followers, wordlessly showcases the proper way to serve Nitro Pepsi in print ads, billboards and social videos. Oscar Mayer takes Oscars to task for awards gender disparity Strategically placed ads and Wienermobiles call out the advantages for "directors with wieners" while kick-starting a new gender parity pledge. Instacart's rebrand reflects speedy evolution of grocery delivery Alongside a modernized look, Instacart is placing a greater emphasis on retail partnerships, with fresh creative calling attention to brands like CVS and Publix. What brands can do as inflation adds to consumer woes For brands looking to engage consumers amid another disruption, the key will be reducing risks, not just increasing value, according to Kantar. Featured Resources Sponsored Content by StackAdapt Programmatic Must-Reads Get Your Programmatic Certification at StackAdapt Academy The Ultimate Guide to Contextual Advertising Your Guide to Programmatic Audio From Our Library Trendline Latest marketing trends in consumer packaged goods Playbook Fix Your Marketing Translation Needs One AI Assist at a Time Straker Translations Webinar - on demand Embracing eCommerce CPG Growth Drivers as Part of Your 2022 Strategy Pacvue Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce View all resources Best of What We're Reading Ad Age The 3% Conference ends after a decade Bloomberg Instacart Slashes Its Valuation by Almost 40% to $24 Billion Variety Facebook, Google, Amazon, Apple to be Regulated as Europe Agrees Landmark Digital Markets Act Digiday 'The threat is hollow': True transparency is some way off for scaled advertisers Adweek Disney Sells Out Oscars Ad Inventory Despite Last Year's Record-Low Ratings The Verge How SiriusXM bought and bungled a beloved podcast network Suggest a story we should read Upcoming Events Leveraging Retail Media for Consumer Brands March 28, 2022 - March 28, 2022 | Webinar 2pm ET Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail April 6, 2022 - April 6, 2022 | Webinar 11am ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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