March 9 - Degree hypes up women's basketball | Questions arise after Gannett domain spoofing

Gannett advertisers hit by domain spoofing, spotlighting programmatic issues; Tullamore Irish whiskey aims to correct common misspelling of St. Paddy's Day; Omnicom acquires digital transformation firm to boost consultancy; How QSR marketers are riding the plant-based food wave View online | Signup | Forward

Daily Dive March​ 9,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen 2022 Global Sports Marketing Report It's time to focus on the fan to ensure marketing sustainability and growth. We've examined global consumer shifts impacting sports sponsorship models and media rights. Download now.   Degree looks to close gender 'bracket gap' during March Madness The Unilever brand's purpose-driven effort is informed by research that found only 12% of people filled out an NCAA Women's tournament bracket last year. Gannett advertisers hit by domain spoofing, spotlighting programmatic issues Instances of spoofing extended beyond domain pages to include nuanced factors like keywords and brand safety measures and lasted for nine months.  Tullamore Irish whiskey aims to correct common misspelling of St. Paddy's Day A partnership with popular American butcher Pat LaFrieda reminds customers it's not St. Patty's Day. Sponsored Content by Airship Top 5 reasons consumers opt-in to communications Consumers are more selective about where, when and how to interact with brands on their mobile devices. Learn the answers in this global consumer report. Get the report. Omnicom acquires digital transformation firm to boost consultancy The deal for TA Digital comes as the agency holding company plans to ramp up M&A after growing organically by 10.2% in 2021. Deep Dive How QSR marketers are riding the plant-based food wave Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands. Opinion Generation Alpha: Who are they? Investing early in understanding and building loyalty within the cohort will pay off for brands as this predicted "wealthiest generation" grows up, writes Merkle's Jennifer Mandeville. Read more news The Advertising Transition to Retail Media Platforms Marketers are shifting their budget to retail media platforms that allow them to closely tie advertising messages to the point of sale. Learn more in this new Trendline. Access Now From Our Library Trendline Latest trends and developments in influencer marketing Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook How Retailers Can Fight Fraud and Delight Customers Pipl Trendline Latest trends driving the alcohol and beverages space Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce View all resources What We're Reading AdAge TV Trade Group Blasts Nielsen Plan To Release Conflicting Currencies For Upfronts Variety Will Netflix Ever Offer an Ad-Supported Plan? ‘Never Say Never,’ CFO Responds Wall Street Journal TikTok Struggles to Find Footing in Wartime Digiday How publishers are using newsletters to reach readers and attract subscribers internationally Suggest a story we should read Upcoming Events Embracing eCommerce CPG Growth Drivers as Part of Your 2022 Strategy March 11, 2022 - March 11, 2022 | Webinar 11am ET Discover Creative Gifting Solutions to Get Ahead of Retail Chaos March 14, 2022 - March 14, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. in4mation insights Announces the Launch of i4iFASTMIX: Affordable media metrics delivered in half the time of traditional Marketing Mix Modeling. Press release from in4mation insights (i4i) Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip