March 18 - Honda takes Twitch beyond gamers | Heineken parodies metaverse with virtual beer

Heineken parodies metaverse with virtual brew; To further its turnaround, Macy's unveils new Own Your Style brand platform; Instacart adds shoppable recipe tool to TikTok, Hearst sites; Ally and DC leverage AR at SXSW to boost diverse storytelling in comics View online | Signup | Forward

Daily Dive March​ 18,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Get certified in programmatic advertising Savvy marketers, this course is for you. Expand your knowledge in digital and learn all you need to know about audience targeting, programmatic technology and data science. Enroll now.   Honda tunes up Twitch strategy beyond gaming with DreamLab The lifestyle-focused page hosts weekly content like DJ competitions and pop culture discussions in the race to win over younger drivers. Heineken parodies metaverse with virtual brew Boasting "no calories, no hidden ingredients, and no beer," the sarcastic activation leans into the hype around the metaverse and virtual goods. To further its turnaround, Macy's unveils new Own Your Style brand platform The online platform will feature a curated fashion hub while associates will serve as microinfluencers, advising customers via social media. Sponsored Content by Lob 51% of marketers use software to automate direct mail campaigns Learn how your marketing peers are using direct mail to increase the ROI of their omnichannel campaigns by 27%. Get your free report today! Instacart adds shoppable recipe tool to TikTok, Hearst sites Integrating on popular mobile platforms where home cooks seek inspiration could help Instacart differentiate itself from rivals. Ally and DC leverage AR at SXSW to boost diverse storytelling in comics As comic books see a resurgence, the financial services company seeks to ingrain itself into pop culture with a tech-driven activation and broader effort. How podcasts are helping brands meet DEI commitments Multicultural podcast agency Pod Digital Media recently inked an eight-figure deal with McDonald's as the brand invests in diverse media. Read more news Inside the Changing Data Landscape in Marketing Discover how marketers are experimenting with new ways to engage consumers effectively while navigating privacy concerns in this new Trendline. Access Now From Our Library Trendline Inside the changing data landscape in marketing Trendline The future of online marketplaces Webinar - on demand Discover Creative Gifting Solutions to Get Ahead of Retail Chaos GiftNow Playbook How Brands Can Reach the New Grocery Consumer Amazon Trendline The marketing transition to retail media platforms View all resources What We're Reading Wall Street Journal Strava Hires Taco Bell Executive to Lead Marketing Efforts AdAge AB InBev Hires Publicis Groupe for Media in U.S. and Other Major Markets Digiday Why — and how — the IAB is developing new measurement standards for in-game ads MediaPost Amazon Closes MGM Acquisition, FTC Challenge Unlikely Suggest a story we should read Upcoming Events Activating Retail Media for Consumer Electronics Brands March 28, 2022 - March 28, 2022 | Webinar 2pm ET The Future of Direct-To-Customer Retail: Expert Predictions April 1, 2022 - April 1, 2022 | Webinar 2pm ET Using Customer Data to Optimize the Omnichannel Experience April 12, 2022 - April 12, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Adapt, a Welocalize company, Publishes New Guide to Address Key Factors Impacting Performance Marketing in 2022 Press release from Welocalize, Inc. Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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