March 22 - Pepsi taps TikTok star for new nitro cola | Arby's CMO details Pusha T diss track

Arby's CMO dishes on Pusha T diss track; Sailor Jerry inks up tattoo grant for Women's History Month; Dentsu is NBCUnified's first agency partner as media giant continues data push; What brands can do as inflation adds to consumer woes View online | Signup | Forward

Daily Dive March​ 22,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Online marketing can be easy Get ahead with simple solutions for SEO, advertising, social media, content marketing and more. Try it free.   Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola Lame, who's accrued more than 135 million followers, wordlessly showcases the proper way to serve Nitro Pepsi in print ads, billboards and social videos. Arby's CMO dishes on Pusha T diss track To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish. Sailor Jerry inks up tattoo grant for Women's History Month The rum brand draws on the legacy of its tattoo artist namesake for a new social media contest. Sponsored Content by Webflow How a website redesign helps achieve your marketing goals Learn the building blocks for a website relaunch to help increase your conversion rates. Watch the webinar. Dentsu is NBCUnified's first agency partner as media giant continues data push The first-of-its-kind integration will allow for matches with NBCU IDs that comprise 150 million person-level IDs tied to 80 million households. What brands can do as inflation adds to consumer woes For brands looking to engage consumers amid another disruption, the key will be reducing risks, not just increasing value, according to Kantar. Opinion The year of media mix diversification is here If 2020 marked unprecedented change and 2021 pushed brands to become more agile to survive, 2022 is the year of turning that resilience into undeniable strength, writes January Digital's Tierney Wilson. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Must-Reads Get Your Programmatic Certification at StackAdapt Academy The Ultimate Guide to Contextual Advertising Your Guide to Programmatic Audio From Our Library Trendline Latest marketing trends in consumer packaged goods Playbook Fix Your Marketing Translation Needs One AI Assist at a Time Straker Translations Survey Report Three Best Practices To Win the Grocery Game in 2022 Cardlytics Webinar - on demand Embracing eCommerce CPG Growth Drivers as Part of Your 2022 Strategy Pacvue Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce View all resources What We're Reading Retail Dive Can Macy's hit the private label bull's-eye? Ad Age Kristen Bell enters the ad biz with Dunshire Productions Digiday 'Mailboxes crowded': How DTC brand Parachute is looking to stand out with 'whimsical' brand imagery as more brands diversify with direct mail The Drum Nearly 7 million people have visited Nike’s metaverse store Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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