March 29 - McDonald's Norway displays 'iconic trash' | Tostitos' sonic logo features chip crunch

Tostitos turns sounds of chips and jars into audio logo; Brick by brick: How Lego continues to build a toy empire; Kroger opens ad inventory to third-party platforms in latest scale play; Jose Cuervo distills its first metaverse activation View online | Signup | Forward

Daily Dive March​ 29,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — EX Squared Think like an anthropologist - Connecting with users to drive engagement EX Squared breaks down four key lessons of digital anthropology, with real-world applications for brands looking to deepen their relationships with consumers. Download now.   McDonald's Norway displays 'iconic trash' in bid to reduce littering Warts-and-all ads depict the chain's packaging as street rubbish while directing customers to toss their takeout waste.  Tostitos turns sounds of chips and jars into audio logo Consumers are spending more time on audio platforms, leading the Frito-Lay brand to create a sonic logo that had higher appeal and recall than the norm. Deep Dive Brick by brick: How Lego continues to build a toy empire The retailer celebrates its 90th anniversary this year. With over $8 billion in sales and IP deals that tap into pop culture, it shows no signs of slowing down. Sponsored Content by YouGov Discover the future outlook of the global media landscape Understand the top media growth opportunities and how consumers will watch, listen, read and interact with media in 2022 and beyond. Download the free report. Kroger opens ad inventory to third-party platforms in latest scale play GroupM is an early agency partner testing the capability focused on sponsored product listings, which are now used by over 2,000 brands. Jose Cuervo distills its first metaverse activation The tequila brand plans to open what it says is the first metaverse distillery this summer, offering visitors education, virtual products and entertainment. Read more news Featured Resources Sponsored Content by Video Advertising Bureau Innovations in TV Measurement – New Resources [Resource] Download the 8-page glossary of common video measurement terminology [Guide] New Release! Today's Innovations in Measurement with 13 cross-platform TV measurement case studies across 10 product categories [Webinar] NEW Virtual Series – Register (for free!) for this week's VAB Measurement Innovations 5-day Webinar Series From Our Library Webinar - on demand Discover Creative Gifting Solutions to Get Ahead of Retail Chaos GiftNow Playbook How Brands Can Reach the New Grocery Consumer Amazon Trendline Inside the changing data landscape in marketing Playbook 5 Influencer Marketing Trends That Will Impact Retailers in the Year Ahead Afluencer View all resources What We're Reading The Wall Street Journal Consortium to Buy Nielsen for $16 Billion Including Debt The Drum Comcast's FreeWheel reveals audience tech allowing buying across linear and CTV Digiday A snapshot of the ad industry's attempts to rewrite the identity narrative Suggest a story we should read Upcoming Events The Future of Direct-To-Customer Retail: Expert Predictions April 1, 2022 - April 1, 2022 | Webinar 2pm ET Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail April 6, 2022 - April 6, 2022 | Webinar 11am ET Using Customer Data to Optimize the Omnichannel Experience April 12, 2022 - April 12, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Ourcart Chop Gives CPG Companies Control of First-Party Data to Drive In-Store Sales with More Efficient Digital Marketing and Instant Rebates Redeemable at Any Retailer Press release from Ourcart Sarah Dillon Joins Engine Shop as Executive Creative Director Press release from Engine Shop Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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