March 8 - P&G pauses marketing in Russia | How QSRs are riding the plant-based food wave

How QSR marketers are riding the plant-based food wave; Kraft Mac & Cheese teams with Netflix for star-studded film deal; Gap champions individuality, self-expression for spring push; Inside Disney's ambitious bets on measurement, data and programmatic View online | Signup | Forward

Daily Dive March​ 8,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen 2022 Global Sports Marketing Report It's time to focus on the fan to ensure marketing sustainability and growth. We've examined global consumer shifts impacting sports sponsorship models and media rights. Download now.   P&G stops marketing in Russia as pressure on consumer brands intensifies The CPG giant is also culling its product offerings in the country, while still providing basic health, hygiene and personal care items. Deep Dive How QSR marketers are riding the plant-based food wave Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands. Kraft Mac & Cheese teams with Netflix for star-studded film deal Ryan Reynolds' "The Adam Project" will feature the brand, further integrating the food marketer into pop culture. Sponsored Content by Amazon Power your marketing technology with data Learn to harness the power of a data-driven MarTech stack that helps you attract, retain and grow customers. Register now. Gap champions individuality, self-expression for spring push Extending the campaign's reach offline, designer Dapper Dan will debut a special "Dap Gap" hoodie, nodding to the classic sweatshirt from the '90s. Inside Disney's ambitious bets on measurement, data and programmatic Plans for an ad-supported Disney+ tier plus new details about its expanding data and ad-tech capabilities show the media giant stepping up its pitch to advertisers. How publisher pushback on Google's AMP impacts marketers Amid conflicting claims about the search giant's technology, marketers who buy digital ad space are left to sort out how their brands appear to mobile users. Opinion Generation Alpha: Who are they? Investing early in understanding and building loyalty within the cohort will pay off for brands as this predicted "wealthiest generation" grows up, writes Merkle's Jennifer Mandeville. Read more news The Advertising Transition to Retail Media Platforms Marketers are shifting their budget to retail media platforms that allow them to closely tie advertising messages to the point of sale. Learn more in this new Trendline. Access Now From Our Library Trendline Latest trends and developments in influencer marketing Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook How Retailers Can Fight Fraud and Delight Customers Pipl Trendline Latest trends driving the alcohol and beverages space Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce View all resources What We're Reading Ad Age Why Wendy's keeps betting big on March Madness TechCrunch Amazon launches a 'live radio' app, Amp, which lets you play DJ with the Amazon Music catalog The Drum Furniture brand Article details the dangers of the not-so-great outdoors Suggest a story we should read Upcoming Events Embracing eCommerce CPG Growth Drivers as Part of Your 2022 Strategy March 11, 2022 - March 11, 2022 | Webinar 11am ET Activating Retail Media for Consumer Electronics Brands March 28, 2022 - March 28, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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