March 7 - Inside Disney's ambitious ad bets | Pepsi scouts pop stars on TikTok, TV

Pepsi scouts next pop star in new show spanning TikTok, TV; AB InBev's Estrella Jalisco will pay someone to quit their job; How publisher pushback on Google's AMP impacts marketers; Ukraine war tests whether marketers can address crisis meaningfully View online | Signup | Forward

Daily Dive March​ 7,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen 2022 Global Sports Marketing Report It's time to focus on the fan to ensure marketing sustainability and growth. We've examined global consumer shifts impacting sports sponsorship models and media rights. Download now.   Inside Disney's ambitious bets on measurement, data and programmatic Plans for an ad-supported Disney+ tier plus new details about its expanding data and ad-tech capabilities show the media giant stepping up its pitch to advertisers. Pepsi scouts next pop star in new show spanning TikTok, TV "Becoming a Popstar" airs on MTV and features eight TikTok stars competing to create original songs and music videos that play on the app's features. AB InBev's Estrella Jalisco will pay someone to quit their job In a nod to the "Great Resignation," a new campaign urges young people to live life authentically by pursuing their passion. Sponsored Content by Sailthru Swaying media audiences with hyper-personalized triggers In 2022 and beyond, profitable reader experiences require frequent, personalized triggers in the right context, at the right time. How publisher pushback on Google's AMP impacts marketers Amid conflicting claims about the search giant's technology, marketers who buy digital ad space are left to sort out how their brands appear to mobile users. UPDATED Ukraine war tests whether marketers can address crisis meaningfully Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low. Crypto.com transports Snapchat users to LeBron James' childhood bedroom Extending the reach of its Super Bowl ad, the cryptocurrency platform looks to connect with mobile-savvy viewers through an immersive AR portal. Read more news The Advertising Transition to Retail Media Platforms Marketers are shifting their budget to retail media platforms that allow them to closely tie advertising messages to the point of sale. Learn more in this new Trendline. Access Now From Our Library Trendline Latest trends and developments in influencer marketing Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Trendline Latest trends driving the alcohol and beverages space Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI View all resources What We're Reading Bloomberg YouTube Offers Up to $300,000 to Get Podcasters to Make Videos Ad Age Post Consumer Brands names Mediahub as U.S. media agency of record The New York Times Advertising Acts as Another Vehicle of Protest to Ukraine War Vulture Peacock’s New President Is Ready to Take ‘Big Swings’ Suggest a story we should read Upcoming Events Embracing eCommerce CPG Growth Drivers as Part of Your 2022 Strategy March 11, 2022 - March 11, 2022 | Webinar 11am ET Activating Retail Media for Consumer Electronics Brands March 28, 2022 - March 28, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Next Century Spirits Debuts Caddy Clubhouse Cocktails: A Brand New Ready-to-Drink (RTD) Cocktail in Partnership with Golf Legend Greg Norman Press release from Next Century Spirits RollWorks Augments Account Data Foundation for B2B Marketers and Sellers with Launch of “Account News” Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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