March 4 - Ukraine war tests marketers | Cheetos goes hands-free

Cheetos goes touchless in hands-free pop-up at SXSW; 66% of brands spent more on creator marketing in past year; Walmart moves further into livestream shopping View online | Signup | Forward

Daily Dive March​ 4,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Sideqik Get more out of your influencer strategy Level up to a single platform to identify, connect, communicate, manage, measure and pay influencers to build community and drive revenue. Take a test drive.   Ukraine war tests whether marketers can address crisis meaningfully Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low. Cheetos goes touchless in hands-free pop-up at SXSW A "Hands-Free House" will be available as both an in-person and digital experience centered around Cheeto dust. 66% of brands spent more on creator marketing in past year Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts. MARKETING DIVE TRENDLINE The advertising transition to retail media platforms Marketers are shifting their budget to retail media platforms that allow them to closely tie advertising messages to the point of sale. Discover how brands are better reaching customers in this new Trendline. Walmart moves further into livestream shopping The big-box retailer expanded its partnership with Talkshoplive as it further delves into scalable social shopping. Read more news How Brands Are Harnessing Influencer Marketing As more marketers avoid hard-sell tactics, leaning on influencers increasingly appeals to brands looking to drive awareness while still showing a company's human side. Learn More From Our Library Trendline Inside the changing data landscape in marketing Trendline The future of online marketplaces Trendline The marketing transition to retail media platforms Playbook How Retailers Can Leverage Events to Drive Loyalty and Sales Eventbrite Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI View all resources What We're Reading Digiday Why podcast agencies are warning about the move to dynamically-inserted ads Business Insider Social Commerce 2022: Social media and ecommerce convergence trends bring growth opportunity for brands Wall Street Journal Chris Cocks Is Hasbro’s Gamer in Chief Suggest a story we should read Upcoming Events Discover Creative Gifting Solutions to Get Ahead of Retail Chaos March 14, 2022 - March 14, 2022 | Webinar 2pm ET Activating Retail Media for Consumer Electronics Brands March 28, 2022 - March 28, 2022 | Webinar 2pm ET The Future of Direct-To-Customer Retail: Expert Predictions April 1, 2022 - April 1, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Shop LIT Live Announces the Launch of Livestream Shopping Solutions for Brands Press release from Shop LIT Live Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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