Jan. 10 - Dollar Shave Club channels disruptive roots | Amazon’s retail media land grab

Amazon offers ad tech to retailers in retail media land grab; Hyundai shows how easy it is to ‘Add to Cart’ via Amazon Autos; Disney ramps up advertiser offerings as streaming wars enter next phase View online | Signup

Daily Dive Jan.​ 10,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Get Ahead With Real-Time Insights For brands to build equity and deliver sales growth, timing is crucial. Learn how timely performance insights are helping brands create smarter, faster marketing strategies in this webinar.   Column Campaign Trail: Dollar Shave Club gets back to its disruptive roots The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner. Amazon offers ad tech to retailers in retail media land grab The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites. Hyundai shows how easy it is to ‘Add to Cart’ via Amazon Autos A campaign spot takes place in a fulfillment center, showcasing what is typically ordered through Amazon before landing on a 2025 Hyundai Santa Fe. Sponsored Content by Industry Dive Why customers are your most powerful influencers Is time (and patience) for today’s mega influencers running out? Track the backlash and see why more brands are opting to partner with genuine customers. Read now. Disney ramps up advertiser offerings as streaming wars enter next phase The media giant’s fifth annual Tech & Data Showcase comes just days after it moved to combine its Hulu + Live TV offering with streaming platform Fubo. Read more news From Our Library Webinar - on demand How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Custom content for Marketplacer Webinar - on demand From Data to Decisions: Closing the Insights Gap Custom content for Kantar Trendline Leveraging generative AI in the customer experience Supported by Zendesk Playbook Building Brand Loyalty with a Unified Marketing Strategy Custom content for Brandmovers View all resources What We’re Reading Ad Age LA wildfires—How the city’s ad industry is coping with the disaster Adweek Marisa Thalberg to Head Marketing for the New Combination of JCPenney, SPARC Group The Wall Street Journal Disney, Fox and Warner Won’t Move Forward With Venu Sports Suggest a story we should read Upcoming Event 29 JAN Webinar | 1 p.m. ET 2025 Content Marketing Predictions (And How to Navigate Them) Presented by studioID Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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