March 1 - Brand safety in the metaverse | Coors Light opens retro pop-up for sustainability push

Coors Light opens sustainable Future Mart to promote removal of plastic rings; Merrell favors fresh air over gimmicky self-care gadgets in new ad; Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says; 7-Eleven deepens Rocket League partnership with in-game customization View online | Signup | Forward

Daily Dive March​ 1,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Sideqik Get more out of your influencer strategy Level up to a single platform to identify, connect, communicate, manage, measure and pay influencers to build community and drive revenue. Take a test drive.   Deep Dive Can brands stay safe in the metaverse? As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind. Coors Light opens sustainable Future Mart to promote removal of plastic rings A retro-styled pop-up tees up larger changes that will see parent Molson Coors shift its North American portfolio to more recyclable packaging. Merrell favors fresh air over gimmicky self-care gadgets in new ad Ahead of International Women's Day, "More Less" emphasizes simplicity and points out how unrealistic the wellness world has become. Sponsored Content by Airship Top 5 reasons consumers opt-in to communications Consumers are more selective about where, when and how to interact with brands on their mobile devices. Learn the answers in this global consumer report. Get the report. Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says Nearly half of surveyed students are more willing to buy from a brand that has better gender representation and inclusivity in its marketing and advertising. 7-Eleven deepens Rocket League partnership with in-game customization As video games and esports become increasingly popular, the deal lets the chain connect with a younger generation on a more personal level. Volvo's EV push around Super Bowl rolls away with 20M Twitter impressions The second-screening effort, which positions kids as electric vehicle experts, has garnered more than 7,000 minutes of viewing time. Read more news How Brands Are Harnessing Influencer Marketing As more marketers avoid hard-sell tactics, leaning on influencers increasingly appeals to brands looking to drive awareness while still showing a company's human side. Learn More From Our Library Trendline What You Need to Know About Data in Marketing Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Webinar - on demand Retail in 2022: The Tactics and Trends Driving Success Placer Webinar - on demand 2022 Digital Marketing Trends: How AI and Machine Learning are Shaping the Future of Quality Advertising Experiences Postclick Playbook How Brands Can Reach the New Grocery Consumer Amazon View all resources What We're Reading Adweek McDonald's Defaced Impressionist Paintings to Elevate Itself to a Classic The Drum ‘There’s no question it’s right’: Unilever marketing chief Conny Braams silences purpose critics Variety Bill Livek Plans to Retire as Comscore CEO Suggest a story we should read Upcoming Event Discover Creative Gifting Solutions to Get Ahead of Retail Chaos March 14, 2022 - March 14, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Newswire Ranked #1 in Press Release Management by TrustRadius Press release from Newswire Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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