April 8 - Publicis taps The Trade Desk's cookie alternative | How P&G and Lush pursue brand activism

How P&G and Lush pursue brand activism with authenticity; IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic; Bush's Beans remixes 'bean song' with Josh Groban ballad; For Walmart, some pandemic-related marketing changes will endure longer than others View online | Signup | Forward

Daily Dive April​ 8,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Conversica Learn How AI Drives More Sales, Faster Learn how Sales, Marketing, and Customer Success teams are using Conversational AI to scale their workforces and increase revenue. The future of work is here! Read More   Publicis partners with The Trade Desk as cookie deprecation threatens data ambitions Epsilon, the ad holding group's data-marketing arm, will pair its identity solution with Unified ID, a cookie alternative that continues to gain traction. How P&G and Lush pursue brand activism with authenticity Supporting meaningful social change requires a thoughtful approach and corporate buy-in, executives said at the MMA Global's Impact conference. IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic Digital video saw the highest growth at 21% to $26.2 billion, expanding its share of total internet ad revenue to almost 19%. Sponsored Content by Design Pickle How to save $30K and drive revenue growth Powerful strategies for marketing leaders to profitably grow their departments. Get the playbook. Bush's Beans remixes 'bean song' with Josh Groban ballad Amid a wave of CPG rebrands, Bush's supports the national rollout of its new look, tagline and website with a full-length music video. For Walmart, some pandemic-related marketing changes will endure longer than others Executives speaking at the MMA's Impact conference talked up strong results for experiential activations on the same day the retailer announced hiring its first chief creative officer.  Read more news Featured Resources FROM: Khoros The Untapped Value of Organic Customer Feedback [Whitepaper] The Difference Between Customer Experience & Customer Feedback [Case Study] How Orvis Converted 58% of Returns into Exchanges [Product Sheet] Omnichannel Analytics for Organic Customer Feedback From Our Library Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Trendline The rise in consumption of connected TV Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources What We're Reading CNN Best Buy launches a new $200 membership program to fight Amazon Bloomberg Clubhouse Discusses Funding at About $4 Billion Value Ad Age Unilever launches massive media review in North America and most of world The Wall Street Journal Intel Backs Video Data Firm Offering an Ad-Targeting Alternative to Cookies Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List April 20, 2021 - April 20, 2021 | Webinar 2pm ET 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Registration Open for 2021 BrandSmart Virtual Conference, April 28 & 29 Press release from American Marketing Association Chicago; BrandSmart The Marketing Practice secures significant investment from Horizon Capital to further its B2B leadership position Press release from The Marketing Practice Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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