| | | | | Discover the latest in loyalty solutions. | | | | Discover the latest in loyalty solutions. | | | | | | |  | | | | Rethinking and Rebuilding Brand Loyalty in 2021. | | | | | The Covid-19 pandemic disrupted customer's shopping behaviors. The customer you once had may not be the same customer who returns to your store. They have different profiles, preferences and redemption behaviors. This means brands must quickly rethink and find ways to adapt their loyalty strategy positioning and personalization - while at the same time preparing for what is sure to be an upcoming surge in shopping behaviors. | | | | | | | | | | | | Move Beyond Transactional Relationships | | | | | Throughout 2020, Kobie surveyed over 1,500 consumers who have used loyalty programs in an effort to pinpoint what consumers are expecting from their favorite brands. The questions we asked ranged from, "Would you go to a less convenient location for a better loyalty program?" to, "Why did you stop actively participating in a loyalty program?" Our research gave us three key takeaways: | | |  | | | | 1. Loyalty programs need to stand out and differentiate from brand competitors (76% of consumers say the loyalty programs they belong to feel similar to one another) | | | |  | | | | 2. Experience outweighs price in the eye of the consumer (63% of customers are willing to pay for a loyalty program if the perks are good enough) | | | |  | | | | 3. Emotional connection requires meaningful rewards and frictionless experiences every step of the way (40% of consumer have left a loyalty program because it took too long to earn) | | | | | Download the research report today for all of the insights and to see if you can rethink parts of your loyalty strategy, and focus on moving beyond transactional relationships with customers in 2021. | | | | | | | | |  | | | | | Did you hear? | | | | Kobie was named a Leader in the Forrester Wave™: Loyalty Solutions, Q2 2021 report, ranking us among the top 5 loyalty solutions providers. Download the Forrester report to find out what makes Kobie a Leader. | | | | | | | | | | | | | Kobie is a loyalty marketing company that designs, builds, supports and optimizes customer experiences for many of the world's most successful brands. Kobie believes in building relationships by deepening the emotional and behavioral connections brands have with their customers. Our integrated and innovative loyalty solutions deliver the most impactful results for our clients' bottom line. To learn more, visit Kobie.com | | | | |
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