April 15 - PepsiCo's Lifewtr taps Issa Rae for diversity push | Verizon debuts ID-less ad targeting

Verizon Media debuts ad-targeting solution without identifiers; Dollar Tree sets up retail media network amid boom for discount category; Gartner: 63% of marketers struggle with personalization tech; West Elm launches influencer ambassador program View online | Signup | Forward

Daily Dive April​ 15,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Optimize Your Website's Performance You are 3 steps away from a full site audit and knowing what areas of your website are amazing or could be better. Try Semrush's Site Audit free for 7 days.   PepsiCo's Lifewtr pushes for diversity in the arts with Issa Rae team-up Along with a chance of mentorship from the "Insecure" boss, Life Unseen features a 20-person collective that will get their art featured on water bottles. Verizon Media debuts ad-targeting solution without identifiers The company's Next-Gen Solutions relies on contextual and real-time info to serve ads, even in the absence of third-party cookies or device IDs. Dollar Tree sets up retail media network amid boom for discount category Chesapeake Media Group is supported by new technology partnerships with Swiftly Solutions and Aki Technologies. Sponsored Content by Terminus The modern guide to outbound sales and marketing In this new e-book, learn about the state of outbound selling today, how marketing can help and bold predictions on what's next. Download now. Gartner: 63% of marketers struggle with personalization tech Only 17% of marketers are using artificial intelligence and machine learning, even as 84% say the tech helps the ability to deliver personalized experiences. West Elm launches influencer ambassador program The retailer is tapping into a network of content creators and industry leaders to highlight products and drive sales.  Read more news How to Prove Campaign Performance Establishing KPIs is difficult, but measuring them helps gauge progress. Explore the difference between ROI and ROAs. and how to reach your goals in this playbook. Download Now From Our Library Playbook The New Rules of Multichannel Marketing WoodWing View all resources What We're Reading The Wall Street Journal How Amazon Strong-Arms Partners Using Its Power Across Multiple Businesses Bloomberg Facebook Will Let Users Eliminate ‘Like’ Count in Expanded Test Ad Age U.S and Asia boost Publicis Groupe's first quarter results as Europe lags behind Adweek Google Shelves Fledge Trials Until Late 2021 Suggest a story we should read Upcoming Events The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List April 20, 2021 - April 20, 2021 | Webinar 2pm ET 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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