April 21 - Dos Equis delivers dose of optimism in new brand direction | P&G digital sales surge

P&G plans to quickly scale e-commerce capabilities as digital sales grow 50%; Dove urges parents to have the 'selfie talk' about harmful effects of social media; Extreme Reach expands ad platform with Adstream acquisition; Why brands like Neutrogena and Old Spice are rushing to build internal content studios View online | Signup | Forward

Daily Dive April​ 21,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe The trends that turned 2021 on its head. Check out the 2021 Digital Trends Report to see how a year of non-stop disruption sparked a digital awakening and created new opportunities.   Dos Equis' new brand direction offers a dose of post-pandemic optimism The Heineken-owned brew delivers a fresh spot that shows people gussying up for their first nights out in a long time while introducing a new look and tagline. P&G plans to quickly scale e-commerce capabilities as digital sales grow 50% A windfall for the channel, where P&G's market share is close to on par with brick-and-mortar retail, is starting to affect factors like packaging design. Dove urges parents to have the 'selfie talk' about harmful effects of social media The Unilever brand enlisted singer Lizzo to help educate young girls about how image manipulation creates unrealistic beauty standards. MARKETING DIVE TRENDLINE The latest marketing trends in the CPG space Discover how leaders like Procter & Gamble are adopting a startup mentality to further drive growth and innovation in product marketing in this Trendline. Extreme Reach expands ad platform with Adstream acquisition Merging the companies will give brand marketers software tools to manage creative assets and distribute video ads on connected and linear TV. Deep Dive Why brands like Neutrogena and Old Spice are rushing to build internal content studios As people seek ad-free platforms like streaming services, brands are angling to meet the appetite for programming — but they must avoid navel-gazing. Read more news The Next Big Trend in Digital Advertising Personalization is the next frontier in advertising. Discover how to win over conversions and exceed revenue targets in this on-demand webinar. Watch Now From Our Library Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick Trendline Latest marketing trends in consumer packaged goods Conde Naste Webinar - on demand Unlocking the Power of Customer Loyalty Kobie View all resources What We're Reading The Verge Netflix subscriber growth is stalling as it runs low on hits CNBC Peloton's clash with agency over treadmill safety threatens to tarnish brand AdExchanger IOS 14.5 – And ATT Enforcement – Is Finally Coming Next Week Suggest a story we should read Upcoming Events 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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