Weekender: Campaign Trail: Lacoste calls on Polaroid's rainbow aesthetic in spring collab

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BROUGHT TO YOU BY — Conversica Learn How AI Drives More Sales, Faster Learn how Sales, Marketing, and Customer Success teams are using Conversational AI to scale their workforces and increase revenue. The future of work is here! Read More   Column Campaign Trail: Lacoste calls on Polaroid's rainbow aesthetic in spring collab A stop-motion video elicits the feel of instant film and aims to stir energy and optimism in viewers through rekindling the spirit of the '60s and '70s. For Walmart, some pandemic-related marketing changes will endure longer than others Executives speaking at the MMA's Impact conference talked up strong results for experiential activations on the same day the retailer announced hiring its first chief creative officer.  Budweiser social push helps fans scream profanities atop a mountain To promote its first Utah-themed beer, the brewer launched a campaign that celebrates the "charming way" residents of the state swear. Sponsored Content by Marketing Dive's studioID How to prove campaign performance Establishing KPIs is difficult, but measuring them helps gauge progress. Explore the difference between ROI and ROAs. and how to reach your goals in this playbook. Impossible Foods eyes meat eaters in first national ad push Produced by Wieden+Kennedy, the creative is reminiscent of burger chain ads and pitches the brand's food as "meat for meat lovers — made from plants." Pizza Hut CMO exits amid larger overhaul to marketing operations The second retooling of marketing leadership in barely over a year speaks to potential COVID-19 pressures, but also comes as Yum Brands is ramping up digital transformation. Brand marketer Fernando Machado departs Burger King parent for Activision Past campaigns at the restaurant group signal the marketing executive's connection with the growing gamer audience. Featured Resources FROM: Khoros The Untapped Value of Organic Customer Feedback [Whitepaper] The Difference Between Customer Experience & Customer Feedback [Case Study] How Orvis Converted 58% of Returns into Exchanges [Product Sheet] Omnichannel Analytics for Organic Customer Feedback From Our Library Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Trendline The rise in consumption of connected TV Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources Best of What We're Reading Supply Chain Dive Gap designs fulfillment system to prioritize 'most valuable' customers The Drum Inside Publicis' identity partnership with The Trade Desk as digital media goes 'nuclear' TechCrunch Facebook ran ads for a fake 'Clubhouse for PC' app planted with malware The Wall Street Journal Text-Messaging Platform Community Raises $40 Million From Salesforce CNN Best Buy launches a new $200 membership program to fight Amazon Bloomberg Clubhouse Discusses Funding at About $4 Billion Value Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List April 20, 2021 - April 20, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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