April 28 - Taco Bell ties first global campaign to the moon | Oscar Mayer refreshes brand

Oscar Mayer introduces extensive brand refresh with pop-art ads; 7-Eleven's CMO plans to meet evolving consumers by doubling marketing spend; Google's ad sales surge 32% amid renewed strength in digital media; Hyundai touts hybrid cars in Nat Geo's AR series on national parks View online | Signup | Forward

Daily Dive April​ 28,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Datorama See today's biggest marketing data trends. Download the Marketing Intelligence Report to learn how 1,050+ global marketers are leading with their data, from analytics, to integration, and more.   Taco Bell turns the moon into a billboard for its first global campaign In the debut iteration of its broader "I See A Taco" push, the brand will give away tacos on a night when the moon looks like one. Oscar Mayer introduces extensive brand refresh with pop-art ads The 138-year-old label's first major effort with agency Johannes Leonardo extends an experimental approach to media, including through five-second ads. Q&A 7-Eleven's CMO plans to meet evolving consumers by doubling marketing spend Marissa Jarratt details a new campaign positioning the brand as an "ingenious accomplice" and how she's approaching digital and experiential channels. Sponsored Content by LeapPoint 3 ways to know if your tech is costing you talent Take a look at the top three "tech givens" employees want and expect from their employers. Google's ad sales surge 32% amid renewed strength in digital media YouTube's ad revenue jumped 49% to $6 billion as its Shorts feature, a TikTok rival, saw a big increase in activity. Hyundai touts hybrid cars in Nat Geo's AR series on national parks "Outside Academy" is available as a photo overlay on Instagram and has location-enabled features for road trips through Zion, Yosemite and more. Bud Light readies post-pandemic summer plans with $10M stimulus VP of Marketing Andy Goeler details how the bestselling beer brand in the U.S. is helping people get back to bars, concerts and sporting events. Read more news Featured Resources FROM: Ziflow Raise Your Review Efficiency with Online Proofing [Guide] The Definitive Guide to Online Proofing [eBook] 10 Things Marketers Should Automate Today [Checklist] Key Compliance Responsibilities for Every Marketing Role From Our Library Trendline The rise in consumption of connected TV Playbook How CPGs Can Maximize Revenue in 2021 Concentric Webinar - on demand The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List Student Beans Webinar - on demand 5 Tactics to Drive Subscriber Growth Recurly Playbook Digital Creative Done Right: The Definitive Guide Ad-Lib View all resources What We're Reading CNBC Microsoft says LinkedIn topped $3 billion in ad revenue in the last year, outpacing Snap and Pinterest Ad Age Kantar CEO exits after just four months, but Numerator acquisition is still on The Wall Street Journal Spotify Adds Subscribers as Covid-19 Boosts At-Home Streaming Ad Exchanger OpenAP Releases Identifier So Advertisers Can Buy And Measure Across Linear And Digital Bloomberg Shopify Beats Estimates as E-Commerce Volume More Than Doubles Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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