April 19 - Budweiser buys beer for vaccinated fans | Why brands are fumbling sustainability

How brands are fumbling sustainability — and how they can get it right; Avocados From Mexico dishes up personalized recipes for Cinco de Mayo; 5G promises to unlock wider adoption of AR in marketing; What advertisers stepping into the gaming arena should know View online | Signup | Forward

Daily Dive April​ 19,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe The trends that turned 2021 on its head. Check out the 2021 Digital Trends Report to see how a year of non-stop disruption sparked a digital awakening and created new opportunities.   Budweiser pours free beer for vaccinated consumers Continuing the brand's efforts that began ahead of the Super Bowl, the first 10,000 people who respond to its giveaway will get $5 for a drink. How brands are fumbling sustainability — and how they can get it right Some brands lean too heavily on marketing to drive sustainability, while newer green brands can have more fun with messaging because of their more holistic approach. Avocados From Mexico dishes up personalized recipes for Cinco de Mayo The multichannel campaign includes an in-store partnership with Bud Light and the Guac Style Analyzer, a personality test to match people to recipes. 5G promises to unlock wider adoption of AR in marketing Sixty-one percent of 5G mobile users said augmented reality ads grab their attention more than traditional formats, Ericsson Emodo found in a survey. Opinion What advertisers stepping into the gaming arena should know The sub-segments within the gaming audience and the opportunities to reach them will continue to evolve, writes Merkle's Kimberly Dutcher. How PepsiCo leverages startup expertise to keep pace with digital tech trends Recent partnerships through the PepsiCo Labs venture focus on virtual experiences and new methods of product integration, speaking to a need to think beyond traditional ads. Read more news The Next Big Trend in Digital Advertising Personalization is the next frontier in advertising. Discover how to win over conversions and exceed revenue targets in this on-demand webinar. Watch Now From Our Library Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick Trendline Latest marketing trends in consumer packaged goods Conde Naste Webinar - on demand Unlocking the Power of Customer Loyalty Kobie View all resources What We're Reading Bloomberg Walmart+ Usage Is Hampered by Consumer Confusion, Survey Finds The Wall Street Journal TikTok Turns Average Joes Into Stars. Then What? TechCrunch Clubhouse closes an undisclosed $4Bn valuation Series C round, as tech giants' clones circle Suggest a story we should read Upcoming Events The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List April 20, 2021 - April 20, 2021 | Webinar 2pm ET 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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