April 13 - What AVOD's growth means for marketers | Bed Bath & Beyond keys in on evolution of home

Bed Bath & Beyond keys into homes' evolving role with new positioning; CarMax touts 24-hour test drives with Dunkin' detour; GumGum secures $75M funding round as interest in contextual targeting heats up; IHOP serves sizzling bacon sounds on Clubhouse in new menu item's rollout View online | Signup | Forward

Daily Dive April​ 13,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Optimize Your Website's Performance You are 3 steps away from a full site audit and knowing what areas of your website are amazing or could be better. Try Semrush's Site Audit free for 7 days.   Deep Dive What AVOD's growth means for marketers in search of evolving consumers As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens. Bed Bath & Beyond keys into homes' evolving role with new positioning "Home, Happier" lays the groundwork for a three-year transformation that aims to solidify the retailer's authority in the $180 billion home goods category. CarMax touts 24-hour test drives with Dunkin' detour As part of its "Doin' Donuts" push, the used-car dealer tapped Busy Philipps to offer activity ideas during daylong test drives, including a stop at Dunkin'. GumGum secures $75M funding round as interest in contextual targeting heats up Investment from Goldman Sachs will go toward an "aggressive" M&A strategy as the ad-tech company capitalizes on demand for cookie alternatives. IHOP serves sizzling bacon sounds on Clubhouse in new menu item's rollout As other social media channels grow crowded with advertising, the audio-only app offers a way to stand out and experiment with different kinds of creative. UPDATED Pizza Hut CMO exits amid larger overhaul to marketing operations George Felix has joined Tinder as chief marketing officer and said, "The possibilities for Tinder as a global brand are endless." Opinion Are in-house ad agencies choking the talent pipeline? The advertising industry is experiencing a talent crisis of immense proportions that's likely to continue unless changes are made now, writes WorkReduce CEO Brian Dolan. Read more news How to Prove Campaign Performance Establishing KPIs is difficult, but measuring them helps gauge progress. Explore the difference between ROI and ROAs. and how to reach your goals in this playbook. Download Now From Our Library Playbook The New Rules of Multichannel Marketing WoodWing Trendline The rise in consumption of connected TV Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources What We're Reading The Verge The first trailer for Samsung’s new branded Hulu show is suspiciously light on Samsung MediaPost Cannes Lions Unveils Jurors, Women Now The Majority Ad Exchanger IPG’s Data Companies Tap DEI Expert To Remove Bias In Data-Driven Marketing Digiday Vendors jostle for position ahead of coming contextual pivot Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List April 20, 2021 - April 20, 2021 | Webinar 2pm ET 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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