April 22 - Subway spins original song with plant sounds | Courtyard by Marriott taps Clubhouse for NFL draft chat

Courtyard by Marriott selects Clubhouse for NFL draft chat; Branded content, influencer marketing make up biggest slice of digital ad budgets; Vans names Dollar Shave Club veteran as CMO; Dos Equis' new brand direction offers a dose of post-pandemic optimism View online | Signup | Forward

Daily Dive April​ 22,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe The trends that turned 2021 on its head. Check out the 2021 Digital Trends Report to see how a year of non-stop disruption sparked a digital awakening and created new opportunities.   Subway serves up real plant sounds in original song for Earth Day A tongue-in-cheek grime track about the benefits of veganism targets Gen Z through TikTok videos debuting on World Earth Day. Courtyard by Marriott selects Clubhouse for NFL draft chat In partnership with broadcaster Rich Eisen, the hotel brand becomes the latest company to hop on a buzzy app that is quickly inspiring imitators. Branded content, influencer marketing make up biggest slice of digital ad budgets The need for advertisers to quickly move up and down the purchase funnel is driving a shift in budget allocations, an Advertiser Perceptions survey found. Sponsored Content by Heady App Clips: A 30-day implementation roadmap for marketers Learn how App Clips streamline the mobile experience, boost CLV and maximize revenue. Download the free guide. Vans names Dollar Shave Club veteran as CMO Kristin Harrer's appointment comes as brands seek to engage consumers through digital and direct-to-consumer marketing channels. Dos Equis' new brand direction offers a dose of post-pandemic optimism The Heineken-owned brew delivers a fresh spot that shows people gussying up for their first nights out in a long time while introducing a new look and tagline. Read more news The Next Big Trend in Digital Advertising Personalization is the next frontier in advertising. Discover how to win over conversions and exceed revenue targets in this on-demand webinar. Watch Now From Our Library Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick Trendline Latest marketing trends in consumer packaged goods Conde Naste Webinar - on demand Unlocking the Power of Customer Loyalty Kobie View all resources What We're Reading Variety HBO Max Gains 3 Million Subscribers in Q1, AT&T Beats Wall Street Forecasts The Wall Street Journal You & Mr Jones Forms New Media Division Led by Former Mindshare CEO Nick Emery Adweek Outbrain Is Going Public Suggest a story we should read Upcoming Events 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. How Fortune 100 companies are using innovative marketing technology to programmatically amplify SOCIAL BUZZ Press release from Brands.Buzz Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip