April 26 - Domino's resurrects Noid to spotlight delivery | Amazon lets brands email customers for first time

Amazon lets advertisers send targeted messages for first time; What the social audio frenzy means for brands seeking new ad channels; Grey Goose plays on the senses to promote infused vodkas; The end of pandemic means major changes for 3 mobile app categories View online | Signup | Forward

Daily Dive April​ 26,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Datorama See today's biggest marketing data trends. Download the Marketing Intelligence Report to learn how 1,050+ global marketers are leading with their data, from analytics, to integration, and more.   Note from the editor Marketing Dive has some exciting news. On May 3, we're launching our newest weekly newsletter covering the agency space. The Agencies weekly by Marketing Dive arrives as changes across a number of fronts put significant pressure on agencies — whether traditional, in-house or specialty — to evolve while new business models continue to emerge. To help you navigate these changes, our weekly newsletter will bring you in-depth reporting and insights that shine a light on the agency of the future as it starts to come into focus. Some of the topics you can expect to see covered in the weekly include the technologies disrupting how agencies work, key partnerships, significant acquisitions, as well as challenges created by cultural shifts and demands to increase efficiency. Subscribe here to ensure you receive the weekly dispatch's first issue, which arrives on Monday, May 3. Know someone who might be interested in getting the new Agencies weekly? Share this link to get them signed up: https://marketingdive.com/signup/agencies/?signup_referred_by=5b0544e291d15c374412ca76. Have feedback? We'd love to hear from you. Chantal Tode Lead Editor, Marketing Dive Email Domino's resurrects '80s brand icon the Noid to spotlight autonomous delivery Still dedicated to thwarting the chain's speedy operations, the infamous mascot returns with TV ads, a mobile game tie-in, limited merch and more. Amazon lets advertisers send targeted messages for first time The e-commerce giant is testing a tool that lets marketers reach consumers in their inboxes with details about new products and promotions. What the social audio frenzy means for brands seeking new ad channels Spotify's purchase of Locker Room may provide a model for how trends around social audio develop and the ways in which brands dabble in newer formats. MARKETING DIVE TRENDLINE The latest marketing trends in the CPG space Discover how leaders like Procter & Gamble are adopting a startup mentality to further drive growth and innovation in product marketing in this Trendline. Grey Goose plays on the senses to promote infused vodkas The premium vodka brand debuted a one-minute film during the Oscars pre-show as part of its biggest product launch since its 1997 debut. Opinion The end of pandemic means major changes for 3 mobile app categories An analysis of global engagement trends suggests dining, gaming and dating are poised to undergo massive disruptions when life returns to normal, writes MOLOCO's Brian Yoo. Column Campaign Trail: Excedrin brings mindfulness to Twitch in gamer-tailored push An animated video series and six-step routine were designed to help combat screen-related headache triggers. Read more news Featured Resources FROM: Ziflow Raise Your Review Efficiency with Online Proofing [Guide] The Definitive Guide to Online Proofing [eBook] 10 Things Marketers Should Automate Today [Checklist] Key Compliance Responsibilities for Every Marketing Role From Our Library Trendline The rise in consumption of connected TV Playbook How CPGs Can Maximize Revenue in 2021 Concentric Webinar - on demand The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List Student Beans Webinar - on demand 5 Tactics to Drive Subscriber Growth Recurly View all resources What We're Reading Variety Netflix Wins Seven Oscars, Biggest Haul Among All Studios This Year CNet Degree Inclusive deodorant is designed for people with physical disabilities The Wall Street Journal Five Days in the Office? For These Startups, the Future of Work Is Old School Suggest a story we should read Upcoming Event 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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