April 20 - Michelob Ultra remixes sounds of the sun | Why brands are assembling content studios

Why brands like Neutrogena and Old Spice are rushing to build internal content studios; Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight; Simmons taps D'Amelio sisters for TikTok fans' bedroom makeovers; Omnicom's Credera boosts digital marketing consulting with Areteans acquisition View online | Signup | Forward

Daily Dive April​ 20,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe The trends that turned 2021 on its head. Check out the 2021 Digital Trends Report to see how a year of non-stop disruption sparked a digital awakening and created new opportunities.   Michelob Ultra's sustainably brewed beer samples the sun in new song To promote a solar power milestone, the AB InBev brand taps Colombian star Maluma for an original song and music video. Deep Dive Why brands like Neutrogena and Old Spice are rushing to build internal content studios As people seek ad-free platforms like streaming services, brands are angling to meet the appetite for programming — but they must avoid navel-gazing. Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight A slew of updates includes Live Audio Rooms, where public figures can host discussions in a manner akin to Clubhouse, and an in-app Spotify integration. Sponsored Content by Design Pickle 4 steps every marketer should take to drive revenue How to align your department to deliver what your executive team expects. Download now. Simmons taps D'Amelio sisters for TikTok fans' bedroom makeovers The 151-year-old mattress brand is teaming with two TikTok stars to reach Gen Zers who spend more time in bed working from home or viewing digital content. Omnicom's Credera boosts digital marketing consulting with Areteans acquisition Areteans brings expertise in real-time interaction management and CRM as well as clients like Unilever, Macquarie and QBE. How brands are fumbling sustainability — and how they can get it right Some brands lean too heavily on marketing to drive sustainability, while newer green brands can have more fun with messaging because of their more holistic approach. Opinion What advertisers stepping into the gaming arena should know The sub-segments within the gaming audience and the opportunities to reach them will continue to evolve, writes Merkle's Kimberly Dutcher. Read more news The Next Big Trend in Digital Advertising Personalization is the next frontier in advertising. Discover how to win over conversions and exceed revenue targets in this on-demand webinar. Watch Now From Our Library Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick Trendline Latest marketing trends in consumer packaged goods Conde Naste Webinar - on demand Unlocking the Power of Customer Loyalty Kobie View all resources What We're Reading Variety NFL Inks Exclusive Podcast Deal With iHeartMedia Ad Age Kobe Bryant's estate terminates Nike deal, marking end of 18-year endorsement pact Adweek McDonald's Taps BTS for Its Next Big Celebrity-Inspired Meal Digiday Brands rethink their in-housing plans after tactic was 'put on ice' amid pandemic Suggest a story we should read Upcoming Events The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List April 20, 2021 - April 20, 2021 | Webinar 2pm ET 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Industry Dive’s press release service launches Visibility Reports Press release from Industry Dive Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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