Weekender: How PepsiCo leverages startup expertise to keep pace with digital tech trends

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BROUGHT TO YOU BY — Semrush Optimize Your Website's Performance You are 3 steps away from a full site audit and knowing what areas of your website are amazing or could be better. Try Semrush's Site Audit free for 7 days.   How PepsiCo leverages startup expertise to keep pace with digital tech trends Recent partnerships through the PepsiCo Labs venture focus on virtual experiences and new methods of product integration, speaking to a need to think beyond traditional ads. IHOP serves sizzling bacon sounds on Clubhouse in new menu item's rollout As other social media channels grow crowded with advertising, the audio-only app offers a way to stand out and experiment with different kinds of creative. Pacifico targets Gen Z with digital-first campaign amid nationwide expansion The beer brand's sales last year rose 12% to hit a record 12.3 million cases, making it the ninth-most popular imported beer.  Pepsi unveils branded reality dating show to tout new mango flavor "Match Me If You Can" sets up reality TV stars from different shows and will be teased on MTV before heading to the network's YouTube channel and Pluto TV. Bed Bath & Beyond keys into homes' evolving role with new positioning "Home, Happier" lays the groundwork for a three-year transformation that aims to solidify the retailer's authority in the $180 billion home goods category. Opinion Are in-house ad agencies choking the talent pipeline? The advertising industry is experiencing a talent crisis of immense proportions that's likely to continue unless changes are made now, writes WorkReduce CEO Brian Dolan. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive What AVOD's growth means for marketers in search of evolving consumers As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens. How to Prove Campaign Performance Establishing KPIs is difficult, but measuring them helps gauge progress. Explore the difference between ROI and ROAs. and how to reach your goals in this playbook. Download Now From Our Library Playbook The New Rules of Multichannel Marketing WoodWing Webinar - on demand Unlocking the Power of Customer Loyalty Kobie View all resources Best of What We're Reading Bloomberg Leaked ByteDance Memo Shows Blockbuster Revenue Projections Variety Amazon Spent $11 Billion on Prime Video and Music Content in 2020, Up 41% TechCrunch Sen. Wyden proposes limits on exportation of American’s personal data Digiday Browser makers, now including Mozilla’s Firefox, are already ditching Google’s proposed cookieless ad targeting method FLoC The Wall Street Journal How Amazon Strong-Arms Partners Using Its Power Across Multiple Businesses Bloomberg Facebook Will Let Users Eliminate ‘Like’ Count in Expanded Test Suggest a story we should read Upcoming Event The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List April 20, 2021 - April 20, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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