April 23 - Captain Morgan kicks off soccer betting contest | Kantar deepens data pool with Numerator buy

Campaign Trail: Excedrin brings mindfulness to Twitch in gamer-tailored push; Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B; Snap's revenue jumps 66% as user base hits 280M; Apple to start enforcing tracking changes next week, priming mobile space for disruption View online | Signup | Forward

Daily Dive April​ 23,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe The trends that turned 2021 on its head. Check out the 2021 Digital Trends Report to see how a year of non-stop disruption sparked a digital awakening and created new opportunities.   Captain Morgan teams with FanDuel on soccer betting contest The Diageo-owned rum also plans a "Sub in the Captain" campaign throughout the season to perk up sports fans' game day routines. Column Campaign Trail: Excedrin brings mindfulness to Twitch in gamer-tailored push An animated video series and six-step routine were designed to help combat screen-related headache triggers. Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B The transaction squares with how Bain Capital has been looking to ramp up Kantar's data-driven transformation since becoming majority owner in 2019. Sponsored Content by ScanmarQED How to build an in-house marketing mix modeling capability Take your marketing mix modeling in-house with this case study. Download now. Snap's revenue jumps 66% as user base hits 280M Gucci, American Eagle and Sweat were among the brands that launched notable campaigns on Snapchat during the first quarter. Apple to start enforcing tracking changes next week, priming mobile space for disruption Some analysts predict the tweaks to Apple's Identifier for Advertisers will cost platforms like Facebook up to billions of dollars in revenue. Read more news The Next Big Trend in Digital Advertising Personalization is the next frontier in advertising. Discover how to win over conversions and exceed revenue targets in this on-demand webinar. Watch Now From Our Library Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick Trendline Latest marketing trends in consumer packaged goods Conde Naste View all resources What We're Reading Ad Age Oscars sells out of commercial time with influx of first-time advertisers Variety Drake, Jeff Bezos Invest in Overtime: Sports Media Startup Raises $80 Million AdExchanger Apple Is Expanding Its Ad Business On The Cusp Of ATT Enforcement (Yep, You Read That Right) Bloomberg Esports Take Step Closer to Becoming an Olympic Sport Suggest a story we should read Upcoming Event 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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