Weekender: Campaign Trail: Excedrin brings mindfulness to Twitch in gamer-tailored push

Signup | Forward Weekender April​ 24,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Adobe The trends that turned 2021 on its head. Check out the 2021 Digital Trends Report to see how a year of non-stop disruption sparked a digital awakening and created new opportunities.   Column Campaign Trail: Excedrin brings mindfulness to Twitch in gamer-tailored push An animated video series and six-step routine were designed to help combat screen-related headache triggers. Budweiser pours free beer for vaccinated consumers Continuing the brand's efforts that began ahead of the Super Bowl, the first 10,000 people who respond to its giveaway will get $5 for a drink. How brands are fumbling sustainability — and how they can get it right Some brands lean too heavily on marketing to drive sustainability, while newer green brands can have more fun with messaging because of their more holistic approach. INDUSTRY DIVE'S STUDIOID Dive into brand to demand marketing with springboard For actionable resources and fresh perspectives on content marketing, SEO, audience insights, creativity, and more visit studioID’s springboard blog. Dos Equis' new brand direction offers a dose of post-pandemic optimism The Heineken-owned brew delivers a fresh spot that shows people gussying up for their first nights out in a long time while introducing a new look and tagline. P&G plans to quickly scale e-commerce capabilities as digital sales grow 50% A windfall for the channel, where P&G's market share is close to on par with brick-and-mortar retail, is starting to affect factors like packaging design. Avocados From Mexico dishes up personalized recipes for Cinco de Mayo The multichannel campaign includes an in-store partnership with Bud Light and the Guac Style Analyzer, a personality test to match people to recipes. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Why brands like Neutrogena and Old Spice are rushing to build internal content studios As people seek ad-free platforms like streaming services, brands are angling to meet the appetite for programming — but they must avoid navel-gazing. The Next Big Trend in Digital Advertising Personalization is the next frontier in advertising. Discover how to win over conversions and exceed revenue targets in this on-demand webinar. Watch Now From Our Library Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources Best of What We're Reading Ad Age Oscars sells out of commercial time with influx of first-time advertisers Variety Drake, Jeff Bezos Invest in Overtime: Sports Media Startup Raises $80 Million AdExchanger Apple Is Expanding Its Ad Business On The Cusp Of ATT Enforcement (Yep, You Read That Right) Bloomberg Esports Take Step Closer to Becoming an Olympic Sport Variety HBO Max Gains 3 Million Subscribers in Q1, AT&T Beats Wall Street Forecasts The Wall Street Journal You & Mr Jones Forms New Media Division Led by Former Mindshare CEO Nick Emery Suggest a story we should read Upcoming Event 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip