April 9 - P&G tests Chinese workaround to Apple IDFA | CMO appointments rose in 2020, but women lost ground

Campaign Trail: Lacoste calls on Polaroid's rainbow aesthetic in spring collab; As CMO appointments rose in 2020, women lost ground, study says; Teen love for Nike appears to be unshakeable; How P&G and Lush pursue brand activism with authenticity View online | Signup | Forward

Daily Dive April​ 9,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Conversica Learn How AI Drives More Sales, Faster Learn how Sales, Marketing, and Customer Success teams are using Conversational AI to scale their workforces and increase revenue. The future of work is here! Read More   P&G reportedly testing Chinese workaround to Apple's privacy changes The CPG giant is the biggest Western company to support the effort to use device fingerprinting to track online audiences in China. Column Campaign Trail: Lacoste calls on Polaroid's rainbow aesthetic in spring collab A stop-motion video elicits the feel of instant film and aims to stir energy and optimism in viewers through rekindling the spirit of the '60s and '70s. As CMO appointments rose in 2020, women lost ground, study says Marketing leadership boasts greater gender diversity than other departments while facing a persistent succession crisis, with 84% of chief marketers being hired externally. Sponsored Content by Conversica The 4Ps of sales effectiveness Prompt, persistent and personalized lead outreach. Explore the 4Ps of sales effectiveness. Teen love for Nike appears to be unshakeable The brand continues to rank No. 1 among this cohort, which is also concerned about racial equality and the environment, Piper Sandler found. How P&G and Lush pursue brand activism with authenticity Supporting meaningful social change requires a thoughtful approach and corporate buy-in, executives said at the MMA Global's Impact conference. Nearly half of execs expect social marketing budgets to double in next 3 years, study finds Growing investments don't necessarily reflect confidence, as less than half of respondents described their current strategy as "very effective." Read more news Featured Resources FROM: Khoros The Untapped Value of Organic Customer Feedback [Whitepaper] The Difference Between Customer Experience & Customer Feedback [Case Study] How Orvis Converted 58% of Returns into Exchanges [Product Sheet] Omnichannel Analytics for Organic Customer Feedback From Our Library Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Trendline The rise in consumption of connected TV Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources What We're Reading Supply Chain Dive Gap designs fulfillment system to prioritize 'most valuable' customers The Drum Inside Publicis' identity partnership with The Trade Desk as digital media goes 'nuclear' TechCrunch Facebook ran ads for a fake 'Clubhouse for PC' app planted with malware The Wall Street Journal Text-Messaging Platform Community Raises $40 Million From Salesforce Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List April 20, 2021 - April 20, 2021 | Webinar 2pm ET 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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