April 27 - Bud Light plans post-pandemic stimulus | NFL adds Clubhouse to draft lineup

NFL adds audio app Clubhouse to social media lineup for draft; Cadillac paves the way for its electric future at the Oscars; American Express touts card membership with 1st global campaign since 2018; What the social audio frenzy means for brands seeking new ad channels View online | Signup | Forward

Daily Dive April​ 27,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Datorama See today's biggest marketing data trends. Download the Marketing Intelligence Report to learn how 1,050+ global marketers are leading with their data, from analytics, to integration, and more.   Bud Light readies post-pandemic summer plans with $10M stimulus VP of Marketing Andy Goeler details how the bestselling beer brand in the U.S. is helping people get back to bars, concerts and sporting events. NFL adds audio app Clubhouse to social media lineup for draft The league continues to bet on social media to engage sports fans, including by renewing its partnership with Snapchat for draft-related content. Cadillac paves the way for its electric future at the Oscars The brand's eighth appearance at the awards show kicked off a broader campaign that includes homepage takeovers, Twitter activations and more. MARKETING DIVE TRENDLINE The latest marketing trends in the CPG space Discover how leaders like Procter & Gamble are adopting a startup mentality to further drive growth and innovation in product marketing in this Trendline. American Express touts card membership with 1st global campaign since 2018 The multichannel campaign includes QR codes to drive a direct response and automated content recognition tracking to personalize the experience. What the social audio frenzy means for brands seeking new ad channels Spotify's purchase of Locker Room may provide a model for how trends around social audio develop and the ways in which brands dabble in newer formats. UPDATED App marketers face dual challenge with IDFA opt-outs, study finds Apple released its iOS 14.5 software update on Monday, alerting users to learn more about how the new App Tracking Transparency feature works. Opinion The end of pandemic means major changes for 3 mobile app categories An analysis of global engagement trends suggests dining, gaming and dating are poised to undergo massive disruptions when life returns to normal, writes MOLOCO's Brian Yoo. Read more news Featured Resources FROM: Ziflow Raise Your Review Efficiency with Online Proofing [Guide] The Definitive Guide to Online Proofing [eBook] 10 Things Marketers Should Automate Today [Checklist] Key Compliance Responsibilities for Every Marketing Role From Our Library Trendline The rise in consumption of connected TV Playbook How CPGs Can Maximize Revenue in 2021 Concentric Webinar - on demand The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List Student Beans Webinar - on demand 5 Tactics to Drive Subscriber Growth Recurly Playbook Digital Creative Done Right: The Definitive Guide Ad-Lib View all resources What We're Reading Variety TV Ratings: Oscars Plummet to Record Low, Down 58% Compared to Last Year The Wall Street Journal Apple’s Privacy Changes Are Poised to Boost Its Ad Products Ad Age Global automaker Stellantis consolidates media account with Publicis Ad Exchanger Zeta Global Opens Its Books In Its IPO Filing Bloomberg Adobe Sees Sales Opportunity in the Death of the Browser Cookie Suggest a story we should read Upcoming Event 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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